My Soho Times

My Soho Times is a London-based public relations and communications agency that operates at the intersection of hyperlocal publishing and brand storytelling. Founded in 2015 by journalist and Soho resident Kai Lutterodt, the agency has built a distinct niche by combining traditional PR services with its own independent lifestyle magazine. The agency focuses on helping businesses, particularly those in hospitality, retail, and the creative industries, connect with local audiences through authentic editorial content and community-driven campaigns. Based at 1 County Gate in London, United Kingdom, My Soho Times serves clients across the West End and wider W1 area, leveraging deep local knowledge to craft narratives that resonate with a highly engaged readership.

Services and Specialties

My Soho Times offers a range of services centered on public relations, content marketing, and brand partnerships. While the agency's core offering is its hyperlocal publishing platform, it also provides strategic communications support for businesses looking to build visibility within the Soho community and beyond. Typical services include:

• Public relations and communications strategy for local and independent businesses
• Sponsored editorial and content marketing campaigns across print and digital
• Media relations, including pitching stories to local and national press
• Influencer collaborations and community storytelling initiatives
• Event coverage and launch support for hospitality, retail, and cultural venues
• Hyperlocal publishing and editorial content creation for brand partnerships
• Digital marketing support, including social media and content distribution

These services are delivered through My Soho Times' own print magazine and online platform, which serve as a direct channel to Soho's residents, workers, and visitors. The agency also uses its editorial expertise to help clients craft compelling narratives that align with the area's unique character.

Who They Help

My Soho Times primarily works with businesses and organizations that operate in or around Soho and the West End. This includes independent restaurants, bars, hotels, boutiques, galleries, and cultural venues that want to reach a local audience. The agency also partners with brands looking to sponsor editorial features or launch products in a way that feels organic to the community. Additionally, My Soho Times supports local tourism and community development initiatives, helping to promote the area as a vibrant destination. The agency's client base tends to be small to medium-sized enterprises that value authentic storytelling over mass-market advertising, as well as larger brands seeking to establish a credible local presence.

Approach and Philosophy

My Soho Times distinguishes itself through a hyperlocal editorial approach that prioritizes community engagement over broad reach. The agency's founder, Kai Lutterodt, brings a journalist's perspective to PR, focusing on creating content that informs and connects rather than simply promotes. This means that campaigns often involve in-depth interviews, neighborhood guides, and feature stories that highlight the people and places shaping Soho. The agency's print magazine, published regularly, acts as a tangible asset that clients can use to build credibility and trust. By embedding brand stories within editorial content, My Soho Times helps clients achieve a level of authenticity that traditional advertising may not offer. The agency also emphasizes collaboration, working closely with clients to ensure that their messages align with the local culture and values of the W1 area.

Location and Credentials

Based in the heart of Soho, London, United Kingdom, My Soho Times benefits from being physically located in the community it serves. This proximity allows the agency to maintain strong relationships with local businesses, journalists, and influencers. Since its founding in 2015, My Soho Times has established itself as a trusted voice in the area, known for its coverage of hospitality, retail, and cultural events. The agency's publication is distributed both in print and online, reaching a dedicated audience of locals and visitors who value independent journalism. My Soho Times is particularly well-suited for businesses that want to build a genuine connection with the Soho community, whether through editorial features, event coverage, or long-term brand partnerships. For those seeking a PR partner that understands the nuances of hyperlocal marketing and lifestyle journalism, My Soho Times offers a focused and effective approach.