N O W! Communications

N O W! Communications is a public relations agency based in Sydney, Australia, that focuses on helping brands secure media coverage and celebrity endorsements. The agency operates with a straightforward, results-driven approach, aiming to generate visibility for clients across a range of industries. Led by Jothy Hughes, the firm has worked with notable names in food and entertainment, health, technology, fashion, and sport, including brands such as Byron Bay Beer, Samsung, and True Religion Brand Jeans, as well as celebrities like Shane Warne and Erin McNaught.

Services and Specialties

N O W! Communications offers a focused set of public relations services designed to get clients noticed quickly. While the agency’s core offering revolves around securing press coverage and celebrity endorsements, its capabilities likely extend to the following areas based on its industry experience:

• Media relations and press release distribution
• Celebrity endorsement and influencer partnerships
• Consumer campaign strategy and execution
• Brand storytelling and product placement
• Event management and sponsorship coordination
• Crisis communication and reputation management
• Digital and social media amplification

These services are tailored to meet the needs of businesses looking for immediate impact, particularly in competitive consumer markets.

Who They Help

N O W! Communications works with a diverse range of clients, from emerging startups to established brands. The agency’s portfolio includes major technology companies like Samsung and LG, health and wellness brands such as Tony Ferguson Weightloss and Lemon Detox, fashion labels like 7 For All Mankind and Charlie Brown, and sports organizations including the Cronulla Sharks and Greyhounds Racing NSW. This breadth of experience across food, entertainment, health, technology, fashion, and sport demonstrates the agency’s ability to adapt its PR strategies to different sectors. The firm also has a strong track record of integrating celebrities into campaigns, having worked with figures such as Sugar Ray Leonard and Laura Dundovic, making it a suitable partner for brands seeking star power.

Approach and Philosophy

The agency’s name, N O W! Communications, reflects its core philosophy: delivering results promptly. Jothy Hughes and his team prioritize speed and efficiency in securing coverage, leveraging established relationships with media outlets and celebrity contacts. The approach is hands-on and direct, focusing on tangible outcomes like press mentions and endorsement deals rather than long-term brand building alone. This makes N O W! Communications particularly effective for product launches, seasonal campaigns, or any situation where a brand needs to break through quickly. The agency’s history of working with both large corporations and local businesses in Sydney, Australia, suggests a pragmatic, flexible style that can accommodate various budgets and objectives.

Location and Credentials

Based in Sydney, New South Wales, N O W! Communications is well-positioned to serve clients across Australia. The agency’s headquarters at 2021 in Sydney provides a central base for engaging with local media and talent. With Joty Hughes’s extensive experience spanning multiple industries, the firm brings a wealth of practical knowledge to each campaign. N O W! Communications is a good fit for businesses that value speed and direct results, particularly those in consumer goods, entertainment, health, and sport. Brands seeking to generate buzz quickly or secure high-profile endorsements will find the agency’s focused approach aligns well with their needs.