New Deal Advisers

New Deal Advisers is a government relations and public affairs agency based in San Francisco, United States, specializing in helping clients navigate the complex intersection of public policy, urban development, and government procurement. The firm brings three decades of experience to its work, focusing on sectors such as construction, real estate, civil engineering, and infrastructure development. With a strong emphasis on public-private partnerships and community engagement, New Deal Advisers operates at the nexus of business interests and municipal governance in one of the most regulated urban environments in the country.

Services and Specialties

New Deal Advisers offers a focused suite of services designed to address the challenges that organizations face when dealing with government entities. Their expertise covers both the legislative and administrative sides of public affairs, as well as crisis and reputation management. Key service areas include:

• Government relations and legislative lobbying at the city, county, and state levels
• Public affairs and advocacy, including coalition building and policy development
• Crisis communications and reputation management for organizations facing regulatory or public scrutiny
• Procurement and contract support, helping clients secure government contracts worth billions
• Project entitlement and approval for urban land use, infrastructure, and construction projects
• Community engagement and stakeholder outreach to build consensus for complex initiatives
• Regulatory compliance and business development advisory for B2B and hospitality sectors

The agency's work in government contracts is particularly notable, having helped clients secure over $13 billion in bids. This capability is supported by a deep understanding of procurement processes and a network of relationships with decision-makers across multiple levels of government.

Methodology and Approach

New Deal Advisers takes a client-centric approach that begins with listening. Rather than applying a one-size-fits-all strategy, the firm invests time in understanding each client's specific objectives, constraints, and operating environment. This process informs the development of tailored advocacy plans, whether the goal is to win a government contract, entitle a major building project, or pass legislation. The agency's team has driven over 100 projects from planning to completion, including the entitlement of Salesforce Tower—the tallest building west of the Mississippi—and smaller, community-oriented projects like Bourbon and Branch, a cocktail bar recognized by GQ Magazine. The firm also has a track record of legislative success, having helped pass significant measures such as a pre-IPO tax exemption and the elimination of San Francisco's payroll tax. A distinctive element of their methodology is a commitment to pro bono work: New Deal Advisers provides services free of charge to select San Francisco non-profits, including Family House at UCSF, United Playaz, and Lava Mae, which serves homeless individuals. This practice reflects the agency's belief in giving back to the community while maintaining deep local roots.

Location and Local Expertise

Based at 244 Kearny St in the heart of San Francisco, New Deal Advisers is deeply embedded in the city's political and business landscape. San Francisco's regulatory environment is notoriously complex, requiring a nuanced understanding of local government, planning commissions, and community dynamics. The agency's long-standing relationships with decision-makers at all levels—from city supervisors to state legislators—enable it to navigate these challenges effectively. While the firm's primary focus is on San Francisco and the broader Bay Area, its expertise in public-private partnerships and infrastructure development is relevant to clients throughout the United States who need to engage with California's regulatory systems. The agency's work on projects like the Salesforce Tower and its involvement in legislative reforms demonstrate a capability to handle both high-profile and grassroots initiatives.

Who New Deal Advisers Is a Good Fit For

New Deal Advisers is best suited for organizations operating in the construction, real estate, civil engineering, and infrastructure sectors that need to engage with government entities in San Francisco or California. This includes developers seeking entitlements for large-scale projects, companies pursuing government contracts, and businesses in the hospitality or B2B space facing regulatory hurdles. Non-profits and community organizations looking for pro bono support with entitlement or advocacy may also find value in the agency's services. Because of their specialized focus on government relations and public affairs, New Deal Advisers is less appropriate for clients seeking broad consumer PR or national media campaigns. Instead, they excel at solving problems that require consensus-building, legislative change, or navigating procurement processes—especially in a city as politically and bureaucratically dense as San Francisco.