New Relations

New Relations is a public relations and communications agency based in Konstanz, Germany, serving businesses and organizations that need to strengthen their market presence through strategic communication. The agency works across industries but has a particular focus on the arts, events, and marketing sectors. While they engage with a range of clients, their approach is especially suited for companies in creative industries, local businesses in the Lake Constance region, and cultural institutions looking to build or refresh their brand narratives.

How New Relations approaches communication

New Relations views communication as an interconnected system where every message has a measurable effect on sales outcomes. The agency’s philosophy is rooted in the idea that modern consumers are influenced by dynamic, networked channels rather than traditional one-way advertising. By analyzing sales results alongside communication efforts, New Relations provides clients with concrete evidence of what works. This data-driven yet creative approach helps clients adapt to shifting consumer behaviors, particularly in an era where virtual markets and flexible partnerships are becoming the norm. The agency’s work is built on the principle that successful communication is not just about visibility but about creating meaningful connections that translate into commercial success.

Services and specialties

New Relations offers a range of services centered on public relations, marketing, and event management. While their specific service list is not exhaustive, their expertise likely includes the following areas based on their industry focus and keywords:

• Art marketing and gallery communications
• Event marketing and event management
• Public relations strategy and media relations
• Digital marketing and social media campaigns
• Brand storytelling and content creation
• Sales analysis and performance measurement
• Coordination of international exhibitions

Beyond these core services, New Relations operates the artROOM Konstanz art gallery, which showcases contemporary art including photography and urban art. This gallery serves a dual purpose: it supports emerging artists by helping them gain exposure at international exhibitions, and it demonstrates New Relations’ hands-on expertise in the art world. For clients in the cultural sector, this gallery provides a real-world example of how the agency blends marketing with artistic curation.

Location and local presence

New Relations is headquartered in Konstanz, a city in the state of Baden-Wuerttemberg, Germany, situated on the shores of Lake Constance. The agency’s location in this vibrant university town allows it to tap into a diverse cultural scene and a network of local businesses and institutions. Konstanz’s proximity to Switzerland and Austria also gives New Relations a strategic advantage for clients looking to expand into neighboring markets. The agency’s physical presence in the city, including the artROOM Konstanz gallery, roots its work in the local community while its international exhibition activities extend its reach globally.

New Relations is a practical choice for small to medium-sized enterprises, cultural organizations, and event-focused companies that value measurable results over hype. Their combination of PR services, event marketing, and gallery management makes them particularly well-suited for clients in the arts, advertising, and events industries. Whether a business needs to launch a new product, promote an exhibition, or build a stronger brand voice, New Relations offers a grounded, results-oriented approach that aligns communication with sales outcomes.