new72media

new72media is a public relations and communications agency founded in 2014 and based in West Linn, United States. The firm specializes in serving entrepreneurs and professionals working in niche, often overlooked fields. Its core offering is strategic communications support designed to help clients build credibility and reach their target audiences without relying on conventional, mass-market tactics. The agency positions itself as a partner for those who value integrity in their business practices and seek to communicate their message in an authentic, values-driven manner.

Services and Specialties

While specific service offerings are not detailed, new72media likely provides a range of public relations and communications services tailored to the needs of small businesses and independent practitioners. Based on the agency's focus on esoteric and alternative fields, common capabilities include:

• Media relations and press outreach to niche publications and local media
• Content creation, including blog posts, articles, and website copy
• Social media management and strategy for platforms like Instagram, Facebook, and LinkedIn
• Brand messaging and positioning to clarify a client's unique value proposition
• Crisis communications and reputation management for sensitive topics
• Event promotion and community engagement strategies
• Email marketing and newsletter development

These services are designed to amplify the voices of clients who may not fit into traditional PR molds, such as alternative healers, counselors, energy-based practitioners, writers, artists, and coaches. new72media likely emphasizes storytelling that resonates with audiences seeking authenticity and connection rather than hard-sell marketing.

Approach and Philosophy

new72media operates with a distinctive philosophy that sets it apart from many agencies. The firm describes itself as operating "under a tent made of pixels," suggesting a digital-first, flexible approach to communications. This metaphor implies a focus on online platforms and virtual presence, which is particularly relevant for clients whose work may be location-independent or require reaching a dispersed audience. The agency's commitment to "integrity and the good stewardship of money or trade-based exchange" indicates a preference for transparent, ethical business practices. This likely translates into a consultative relationship where new72media works closely with clients to understand their values and goals before crafting a communications plan. The agency probably avoids one-size-fits-all strategies, instead tailoring its efforts to each client's specific niche and audience.

Location and Credentials

Based in West Linn, Oregon, a suburb of Portland in the United States, new72media benefits from a location known for its vibrant creative and wellness communities. The Pacific Northwest is home to a large number of alternative health practitioners, artists, and entrepreneurs, making West Linn a fitting base for an agency serving these sectors. The agency's physical address at 19363 Willamette Dr places it in a region with a strong tradition of independent businesses and holistic practices. Founded in 2014, new72media has been operating for over a decade, giving it a track record of working with clients in esoteric and non-traditional fields. The agency's longevity suggests it has built a network of media contacts and a reputation for reliability within its niche.

Who new72media Is a Good Fit For

new72media is best suited for entrepreneurs and small business owners who work in fields that are often underserved by mainstream PR agencies. This includes alternative healers, counselors, energy-based practitioners, writers, artists, and coaches who prioritize authenticity and ethical business practices. Clients who value a collaborative, values-driven approach and need help reaching audiences that are skeptical of traditional marketing will find new72media a natural partner. The agency is likely a good choice for those who want to grow their visibility without compromising their principles, and who appreciate a communications strategy that respects their unique perspective and trade-based exchanges.