News & Experts
News & Experts is a public relations agency based in Tampa (founded 1990).
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About News & Experts
News & Experts, founded in 1990 and headquartered in Tampa, Florida, has carved a distinct niche in the public relations landscape by blending traditional media outreach with deep expertise in author services and corporate thought leadership. Unlike many generalist PR firms, the agency focuses heavily on turning executives and industry professionals into published authors, using books as a strategic platform for building credibility, market positioning, and media visibility. This specialization allows the firm to offer a unique value proposition: it doesn't just pitch stories to journalists but helps clients create the substantive intellectual property—books, articles, and expert commentary—that makes those stories newsworthy in the first place.
How the Agency Applies Its Expertise
News & Experts applies its author-centric model through a multi-step process that begins with content creation and ends with media amplification. The agency's approach typically starts with ghostwriting or book development, where they help clients craft a manuscript that aligns with their professional expertise and market goals. From there, they manage the publishing process, including book distribution and Amazon optimization, to ensure the work reaches a wide audience. The real differentiator, however, is in the publicity phase: News & Experts leverages the book as a "calling card" to secure media appearances, bylined articles, and speaking engagements. By framing the client as an expert author, the agency creates angles that resonate with journalists and producers, resulting in earned media coverage that feels organic rather than promotional. This integrated model—content first, publicity second—sets them apart from traditional PR firms that might struggle to generate substantive story hooks for clients without a strong personal brand.
Services and Specialties
While the agency offers a range of public relations and communications services, its core strengths lie in areas that support author branding and corporate thought leadership. Based on their industry focus and keywords, typical services include:
- Author services: ghostwriting, book editing, and manuscript development
- Corporate publicity and media outreach for executives and entrepreneurs
- Campaign management and publicity consulting on a performance or project basis
- Social media marketing and management to amplify author and brand visibility
- Book marketing, including distribution, Amazon optimization, and author network building
- Branding and market positioning through industry recognition and influencer publishing
- Digital marketing and advertising to support PR campaigns
Notably, News & Experts was an early adopter of pay-for-performance PR, a model that aligns the agency's incentives with client results. This approach, combined with their project-based flexibility, makes them accessible to clients who may be wary of long-term retainer commitments.
Who They Work With
News & Experts serves a diverse clientele, but their sweet spot is clearly with professionals and organizations seeking to establish or elevate thought leadership through publishing. This includes C-suite executives, entrepreneurs, consultants, and industry experts from fields such as health, finance, technology, and politics. The agency is particularly well-suited for clients who have a book idea or existing manuscript but lack the time or expertise to navigate the publishing and publicity ecosystem. It's also a strong fit for companies aiming to position their leaders as go-to voices in their industry, as the agency's methods create a virtuous cycle: a book builds credibility, which opens media doors, which in turn enhances the author's reputation and business opportunities. For anyone based in or targeting the Tampa area and the broader United States market, News & Experts offers a focused, results-driven alternative to larger, less specialized PR firms. Their long track record since 1990 suggests a stable operation with deep experience in the intersection of publishing and public relations.
Key facts
- Team size: 11-50 employees
- Headquarters: Tampa, Florida, United States, 33624
- Address: Tampa Florida United States 33624
- Annual revenue: 6000000
- SIC codes: 2731
Keywords & focus
Topics and areas News & Experts works with.
- pr
- author services
- corporate publicity
- campaign management
- publicity consulting
- social media marketing
- public relations
- publicity
- social media management
- public relations & communications services
- book distribution
- author network
- author credibility
- author branding for executives
- ghostwriting services
- marketing & advertising
- media outreach
- book marketing
- industry recognition
- entrepreneurship publishing
- industry influencer publishing
- branding
- media promotion
- market positioning
- industry expert authors
- digital marketing
- corporate thought leadership
- ceo authored books
- author rights
- amazon optimization
- +61 more
Technologies
Salesforce, Gmail, Pardot, Google Apps, Amazon AWS, Remote
Industries served by News & Experts
News & Experts works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Tampa
If you are looking for alternatives or more options in Tampa, here are other public relations agencies in the same city you can compare.
Frequently asked questions about News & Experts
Common questions and answers about News & Experts, their services, location, and how to work with them.
- Where is News & Experts located?
- News & Experts is headquartered in Tampa.
- What services does News & Experts offer?
- News & Experts offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does News & Experts serve?
- News & Experts serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is News & Experts a verified PR agency?
- News & Experts is listed on Online PR. Verification status is shown on their profile.
- How can I contact News & Experts?
- You can visit their website at http://www.newsandexperts.com
- How many reviews does News & Experts have?
- News & Experts has 0 client reviews with an average rating of 0.0 out of 5.
- When was News & Experts founded?
- News & Experts was founded in 1990.
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