NewStory Group

NewStory Group is a public relations and communications agency based in Kefar Sava, Israel, that focuses primarily on technology and industrial sectors. The firm was formed through the merger of two established Israeli agencies: Direct-Line media consulting, owned by Iris Weinstein, and MSCOMMS, owned by Iris Bandit. This combination brings together decades of experience in the Israeli media landscape, offering clients a blend of strategic counsel and hands-on media relations. The agency serves both B2B and B2C markets, with a particular emphasis on companies navigating the complex intersection of technology, industry, and public perception.

Specialist Expertise in Technology and Industrial Communications

NewStory Group's core strength lies in its deep understanding of the technology and industrial sectors. The team has developed extensive knowledge of how these industries operate, from startups and venture capital funds to established manufacturers and IT service providers. This expertise allows the agency to craft messaging that resonates with technical audiences while also making complex topics accessible to broader publics. Whether working with a fledgling startup seeking its first round of funding or a multinational corporation managing a global product launch, NewStory Group tailors its approach to the specific communication challenges of each client. The agency's familiarity with the Israeli media arena is a key asset, enabling them to secure coverage in local and international outlets that matter most to their clients.

How NewStory Group Applies Its Strategic Approach

The agency applies a holistic, strategic communication methodology that goes beyond basic press release distribution. NewStory Group begins by understanding each client's business objectives, competitive landscape, and target audiences. From there, they develop a comprehensive plan that may include media relations, crisis management, employer branding, internal communications, and content development. The firm emphasizes creativity and technological understanding, ensuring that campaigns are not only well-researched but also innovative in their execution. A notable aspect of their approach is the integration of video content and public speaking preparation, recognizing that modern communications require multimedia skills. The agency also offers mediation services for workplace conflicts, reflecting a broader view of organizational health as part of a company's public image.

Services Offered by NewStory Group

NewStory Group provides a wide range of public relations and communications services, tailored to the needs of technology and industrial clients. While the agency does not publicly list a menu of services, based on their industry focus and client base, their likely specialties include:

• Media relations management for local Israeli and international press
• Strategic media consulting and message development
• Crisis communication and reputation management
• Employer branding and internal organizational communication support
• Social media management and digital content strategy
• Event planning and management for company conferences and launches
• Content development, including written materials and video production
• Public speaking coaching and on-camera training
• Investor relations support for fundraising and public offerings
• Mediation services for resolving workplace conflicts

Who NewStory Group Works With

NewStory Group's client roster spans a diverse range of organizations, all connected by their presence in technology or industrial sectors. The agency works with international companies operating in Israel, Israeli public and private companies, startups at various stages, venture capital funds, incubators, manufacturers, IT and integration service providers, research companies, and business service firms. This breadth of experience means the agency is well-suited for organizations that need a partner who understands both the fast-paced world of startups and the more structured environment of established industrial enterprises. Clients looking for a firm that can navigate the Israeli media landscape with confidence, while also providing strategic counsel on broader communication issues, will find NewStory Group to be a practical choice. The agency's location in Kefar Sava, within the Center District of Israel, places it close to many of the country's key technology hubs, allowing for regular face-to-face collaboration with clients. For companies seeking a grounded, experienced partner in public relations and communications, NewStory Group offers a solid foundation built on years of industry-specific knowledge and a commitment to quality service.