Next9 Communications

Next9 Communications is a Budapest-based communications agency that has carved out a specific niche in creative engagement and behavioral change communication. Founded in 2018 and led by Beáta Hives, the agency has grown to a team of approximately 20 professionals, establishing itself as a recognized player in Hungary's public relations landscape. Rather than offering generic PR services, Next9 Communications focuses on influencing how stakeholders—whether consumers, partners, employers, or employees—think and act. This behavioral approach sets the agency apart in a market where many firms still prioritize broad media coverage over targeted, outcome-driven campaigns.

Specialist Expertise in Creative Engagement and Behavioral Communication

Next9 Communications specializes in creative engagement strategies that go beyond traditional press releases and media pitches. The agency’s core competency lies in understanding what drives decision-making and then crafting communication that shifts behaviors. This is particularly evident in their work with high-profile projects, such as campaigns for major investments in Hungary's food industry, as well as promoting unique coffee and champagne production methods. By combining local insights from Budapest with global communication trends, Next9 Communications helps clients address market challenges in a way that resonates with specific audiences. Their approach is less about broadcasting messages and more about creating meaningful interactions that lead to tangible outcomes, whether that means increasing brand loyalty, improving employer branding, or navigating a crisis.

How They Apply Their Approach

The agency applies its behavioral focus across several key areas. In investor communication, Next9 Communications helps companies articulate their value proposition to financial stakeholders, using strategic storytelling to build trust and clarity. For employer branding, they develop campaigns that attract and retain talent by highlighting company culture and values. The agency is also active in sustainability communication, helping organizations communicate their environmental and social initiatives in a way that feels authentic rather than performative. Crisis management is another strength, where their emphasis on stakeholder engagement ensures that reputation is protected through clear, timely, and empathetic messaging. Their visual and audiovisual storytelling capabilities further support these efforts, allowing clients to present complex ideas—such as corporate responsibility or innovation—in accessible, engaging formats.

Services and Capabilities

Next9 Communications offers a comprehensive suite of services designed to meet the full spectrum of modern communication needs. While the agency does not explicitly list every service, its keywords and project history suggest the following capabilities:

• Brand communication and brand identity development
• Corporate communication and media relations
• Crisis management and reputation protection
• Content marketing, copywriting, and content creation
• Social media management and digital strategy
• Event planning and campaign management
• Communication trainings for internal teams
• Visual storytelling and video production for brand positioning
• Sustainability communication and stakeholder engagement
• B2B communication and customer experience strategy

These services are delivered by a team that combines creative thinking with practical execution. Next9 Communications is particularly adept at translating technical or niche topics—like investment projects or production methods—into compelling narratives that capture attention across channels.

Who They Work With

Next9 Communications is a strong fit for organizations that need more than standard PR coverage. Companies facing complex communication challenges—such as entering new markets, managing a crisis, or repositioning a brand—will benefit from the agency’s behavioral focus. The agency is also well-suited for businesses in Hungary and Central Europe that require a partner who understands local dynamics while also thinking globally. Given their experience with high-profile projects, Next9 Communications is particularly effective for clients in the food and beverage industry, manufacturing, and sustainability sectors. Additionally, companies looking to strengthen their employer brand or improve internal communication will find value in the agency’s tailored approach. With its base in Budapest, Next9 Communications serves clients across Hungary and beyond, offering a blend of local expertise and international perspective that helps stakeholders change behaviors and achieve measurable results.