No Com

Based in Paris, France, No Com operates from its headquarters at 22 Rue de Caumartin, in the 9th arrondissement, a district known for its concentration of media, advertising, and creative agencies. Founded in 2008 by Pierre Giacometti and Alain Peron, the firm has established itself as a strategic communication consulting practice that helps business leaders navigate the complexities of modern public discourse. In a French market where public trust in institutions and corporations has been eroding, No Com positions itself as a specialist in crafting and deploying narratives that resonate with skeptical audiences.

Core Approach and Philosophy

No Com distinguishes itself through its focus on narrative strategy as a core business tool. Rather than treating public relations as a series of press releases or media placements, the firm approaches communication as a strategic function that drives transformation. Their methodology begins with a communication audit and opinion research to understand audience expectations, values, and concerns. From there, they develop authentic narratives that align a company's transformation projects with what stakeholders actually care about. This process involves story creation, ensuring narrative coherence across all channels, and implementing clear messaging that cuts through the noise of today's fragmented media environment. No Com also offers storytelling workshops to help internal teams become better communicators, and they provide content strategy and content management services to ensure consistency over time.

Services and Specialties

No Com's service offering is built around the concept of narrative as a strategic asset. Their expertise spans several interconnected areas, including:

• Narrative strategy and development for corporate transformation
• Opinion research and trend analysis to inform communication plans
• Crisis communication and risk assessment for reputation management
• Corporate reputation consulting and public trust building
• Digital strategy and social media management for influence management
• Storytelling for investor relations and narrative for social impact
• Opinion monitoring and risk management for proactive reputation defense
• Content storytelling and digital communication across all platforms

These services reflect a deep understanding that in an age of competing truths and social movements, narrative coherence is essential for maintaining credibility. No Com also applies its approach to narrative in social movements, helping organizations understand and engage with broader societal shifts that affect their reputation.

Client Focus and Expertise

No Com primarily serves business leaders and organizations undergoing transformation projects. Their clients typically face complex communication challenges that require more than standard PR tactics. The firm works with companies that need to explain strategic shifts, manage reputational risk during periods of change, or rebuild trust with stakeholders after a crisis. Their expertise in opinion strategy is particularly relevant for industries operating under public scrutiny, such as energy, finance, healthcare, and technology. By focusing on audience insights and narrative development, No Com helps these organizations communicate not just what they are doing, but why it matters in the context of broader societal expectations. The firm's Paris base gives it strong connections to French media, political circles, and business networks, while its Madrid office extends its reach into Spanish-speaking markets.

Who Should Consider No Com

No Com is a good fit for organizations that recognize the strategic importance of narrative but lack the internal expertise to develop and implement it effectively. Companies facing major transformation, such as mergers, restructuring, or shifts in business model, will find value in their structured approach to story creation and messaging. Similarly, businesses navigating a reputation crisis or seeking to rebuild public trust can benefit from No Com's crisis communication and risk management capabilities. The firm is also suited for organizations that want to move beyond traditional PR and adopt a more sophisticated, research-driven approach to corporate communication. For leaders in Paris and across France who understand that authentic narratives are the foundation of lasting reputation, No Com offers a specialized, thoughtful alternative to generalist agencies.