Nordest AS

Based in Oslo, Norway, Nordest AS is a communications agency that focuses specifically on the tourism and travel sector. Founded in 2020 at its headquarters on Vogts gate in Oslo, the agency has carved out a clear niche in Scandinavian tourism, helping destinations and travel brands connect with audiences through strategic public relations and content marketing. While many PR firms serve a broad range of industries, Nordest AS brings a targeted understanding of what makes travel and tourism marketing distinct—from managing press trips to building media relationships across the Nordic region.

Specialist Focus on Scandinavian Tourism and Media Relations

Nordest AS positions itself as a specialist partner for tourism stakeholders, working with hotels, destinations, tour operators, and regional tourism boards. The agency’s core strength lies in its deep knowledge of Scandinavian media landscapes and its ability to craft compelling stories that resonate with both domestic and international audiences. Through media engagement tools and media analysis, the team at Nordest AS monitors coverage across Norway, Sweden, and beyond, ensuring clients understand how their brand is being perceived. The agency also operates the brand Opplev Sverige, which focuses specifically on promoting Swedish travel experiences, demonstrating a hands-on approach to destination marketing. For clients looking to expand their reach, Nordest AS leverages its network of media contacts and its expertise in media outreach strategy to secure editorial coverage in travel publications, lifestyle magazines, and digital platforms.

Services: From Strategy to Content Production

Nordest AS offers a comprehensive suite of services that cover the full spectrum of public relations and communications for the tourism sector. While the agency tailors its offerings to each client, its core capabilities typically include the following:

• PR strategy and media relations strategy development
• Media outreach and media campaign management
• Content creation, including media content production and brand development
• Influencer engagement and management
• Press trip planning and execution
• Media monitoring and media analytics across Scandinavia
• Media distribution and media reporting
• Content marketing and brand storytelling
• Destination development and communications strategy

These services are designed to help tourism brands not only gain visibility but also build lasting relationships with journalists and content creators. The agency’s emphasis on media engagement and media analysis ensures that campaigns are data-informed and results-oriented. For example, by using media engagement tools, Nordest AS can track how stories perform, adjust outreach tactics in real time, and provide clients with clear reporting on earned media value.

Who Nordest AS Works With

The agency’s client base primarily consists of tourism actors in the Scandinavian region, including regional tourism boards, hotels, attractions, and experience providers. Given its Oslo base and its work with Opplev Sverige, Nordest AS is particularly well-suited for organizations looking to promote travel to or within Norway and Sweden. The agency also serves B2B clients in the travel industry, such as suppliers and service providers that need to communicate with trade partners. Because Nordest AS combines strategic communications with hands-on content production and media management, it is a strong fit for small to medium-sized tourism businesses that want a dedicated partner to handle both PR and marketing without managing multiple agencies.

For tourism brands seeking a focused, knowledgeable agency that understands the nuances of Scandinavian media and travel marketing, Nordest AS offers a practical, results-driven approach. Its location in Oslo, Norway, places it at the heart of the Nordic travel industry, and its experience with press trips, influencer engagement, and media content creation makes it a reliable choice for organizations looking to grow their visibility in competitive tourism markets. Whether the goal is to attract international visitors or strengthen domestic appeal, Nordest AS provides the strategic and tactical support needed to tell compelling stories about places and experiences.