North American Precis Syndicate (NAPS)
North American Precis Syndicate (NAPS) is a public relations agency based in New York (founded 1958).
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About North American Precis Syndicate (NAPS)
Founded in 1958, North American Precis Syndicate (NAPS) emerged during an era when newspapers were the dominant force in American media. The agency’s original mission was straightforward: help organizations place their stories in the vast network of community newspapers across the United States. Over six decades later, NAPS has evolved far beyond print distribution, yet its core premise remains the same—getting clients’ content into the hands of editors and publishers who need reliable, ready-to-use material. Based in New York, United States, the agency now operates at the intersection of traditional media and digital syndication, serving clients who want measurable reach without the high costs of advertising.
From Print Syndication to Multimedia Distribution
North American Precis Syndicate (NAPS) started as a pioneer in newspaper feature syndication, a service that allowed businesses, nonprofits, and government agencies to distribute press releases and articles to thousands of local newspapers. This model was particularly effective for reaching weekly community outlets, which often lacked the resources to produce their own content. Today, the agency’s approach has expanded to include digital formats, multimedia content, and advanced analytics. While print remains a significant channel—with cumulative circulation of 200 million across more than 10,000 newspapers—the agency now also targets over 15,000 blogs, web portals, and information services. This hybrid strategy ensures that a single story can appear in both a small-town weekly and a major online news aggregator, maximizing exposure across demographics.
Core Services and Capabilities
The agency’s service offerings are built around content syndication and distribution, with a strong emphasis on measurable results. Key capabilities include:
- Newspaper and online syndication: Placement in print and digital editions of over 10,000 newspapers, plus 15,000+ blogs and web portals.
- Multimedia content creation: Production of video, audio, and image assets designed for syndication across multiple platforms.
- Content widgets: Customizable widgets by size and topic that can be embedded on partner sites to drive engagement.
- Influencer outreach: Targeted campaigns to reach bloggers and social media influencers in specific niches.
- Performance analytics: Detailed reporting on placements, readership, and audience reach, including print readership (25 million+) and online visitors (75 million+).
- Multichannel distribution: Content delivered via email, RSS feeds, XML feeds, social media, and blogging platforms to suit editor preferences.
- Radio and TV coverage: Syndication to thousands of radio and television stations across the United States.
These services are supported by a team that understands the nuances of both legacy media and digital publishing. The agency’s long history means it has established relationships with editors and publishers, which can help clients achieve higher acceptance rates for their content. At the same time, NAPS invests in technology to track performance and optimize distribution strategies over time.
Who Benefits from NAPS Services
North American Precis Syndicate (NAPS) is particularly well-suited for organizations that need broad, cost-effective media exposure without the expense of a full-scale advertising campaign. Nonprofits, government agencies, healthcare organizations, and educational institutions have historically been strong clients because their stories often have inherent newsworthiness for local communities. B2B companies and consumer brands can also benefit, especially if they have content that educates or informs rather than sells outright. The agency’s emphasis on weekly community newspapers makes it a good fit for campaigns targeting rural or suburban audiences, where local papers remain highly trusted. Additionally, organizations that produce multimedia content—such as video press releases or audio interviews—will find NAPS’s distribution network valuable for amplifying their reach. For those seeking to integrate traditional PR with digital marketing, the agency offers services like Social Surge Amplification, which combines syndication with social media promotion to extend the lifecycle of a story.
In summary, North American Precis Syndicate (NAPS) remains a relevant and effective partner for any organization looking to distribute news and feature stories at scale. Its New York headquarters serves as the hub for a syndication network that has adapted to the digital age while maintaining its roots in community journalism. Whether a client wants to see their story in a printed weekly or on a major news portal, NAPS provides the infrastructure and expertise to make it happen.
Key facts
- Team size: 51-200 employees
- Headquarters: 501 5th Ave, New York, New York, United States, 10017
- Address: 501 5th Ave , New York New York United States 10017
- Annual revenue: 4947000
- SIC codes: 2711
Keywords & focus
Topics and areas North American Precis Syndicate (NAPS) works with.
- public relations & communications services
- content marketing
- feature news
- content widgets by size and topic
- content widgets
- media & publishing
- multimedia storytelling
- media relations
- influencer marketing
- b2b
- multimedia content
- audio content
- multichannel communication
- content optimization
- multimedia content syndication
- influencer outreach
- content distribution
- content creation
- web search portals
- libraries
- archives
- and other information services
- content archive access
- video content
- audience engagement
- image assets
- content performance analytics
- public relations
- services
- video marketing
- +5 more
Technologies
Microsoft Office 365, Facebook Login (Connect), Facebook Widget, Bootstrap Framework v3.1.1, Bootstrap Framework, Google translate widget, Google Font API, Mobile Friendly, Google Analytics, Multilingual, Google translate API, Google Tag Manager, Remote, .NET, Gemini, Google Workspace, Gmail, Emburse Nexonia, Git, Extend, React Router, Atlas by Facebook
Industries served by North American Precis Syndicate (NAPS)
North American Precis Syndicate (NAPS) works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about North American Precis Syndicate (NAPS)
Common questions and answers about North American Precis Syndicate (NAPS), their services, location, and how to work with them.
- Where is North American Precis Syndicate (NAPS) located?
- North American Precis Syndicate (NAPS) is headquartered in New York.
- What services does North American Precis Syndicate (NAPS) offer?
- North American Precis Syndicate (NAPS) offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does North American Precis Syndicate (NAPS) serve?
- North American Precis Syndicate (NAPS) serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is North American Precis Syndicate (NAPS) a verified PR agency?
- North American Precis Syndicate (NAPS) is listed on Online PR. Verification status is shown on their profile.
- How can I contact North American Precis Syndicate (NAPS)?
- You can visit their website at http://www.mynewstouse.com
- How many reviews does North American Precis Syndicate (NAPS) have?
- North American Precis Syndicate (NAPS) has 0 client reviews with an average rating of 0.0 out of 5.
- When was North American Precis Syndicate (NAPS) founded?
- North American Precis Syndicate (NAPS) was founded in 1958.
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