North Strategic

North Strategic is a Canadian public relations and communications agency that has been operating since 2011. Based in Toronto, with additional offices in Montreal and Calgary, the agency focuses on earned media, social media content, influencer relations, brand strategy, and corporate communications. It serves clients primarily in the consumer internet and information technology sectors, working with brands that require integrated communication strategies to connect with Canadian audiences.

Core Services and Specialties

North Strategic offers a range of public relations and communications services tailored to consumer-focused businesses. The agency’s team includes strategists, graphic designers, former journalists, and analytics experts, allowing it to deliver campaigns that blend traditional media outreach with digital content creation. Key areas of expertise include:

• Earned media relations and press outreach
• Social media content strategy and management
• Influencer identification and relationship building
• Brand strategy and positioning
• Corporate communications and crisis management
• Digital content production (via its Notch Video arm)
• Analytics and measurement of campaign performance

These services are designed to help clients in competitive industries like consumer internet and information technology build visibility, manage reputation, and drive business results through authentic storytelling.

Methodology and Approach

North Strategic emphasizes a collaborative, integrated approach to public relations. The agency’s methodology combines traditional media relations with modern digital tactics, such as social media content and influencer partnerships. Its team of former journalists provides a newsroom-style perspective on crafting pitches and stories that resonate with media outlets. Meanwhile, graphic designers and analytics experts ensure that content is visually compelling and that campaign outcomes are measurable. This blend of skills allows North Strategic to create campaigns that feel organic and credible, rather than overtly promotional. The agency also operates Notch Video, a production arm that specializes in online video content, which supports its clients’ need for rich digital assets in an increasingly visual media landscape.

Location and Reach

Headquartered at 111 Queen St E in Toronto, Canada, North Strategic has a strong presence in the country’s largest media and business market. Its additional offices in Montreal and Calgary enable the agency to serve clients across English and French Canada, a key advantage for national campaigns. The Toronto office serves as the hub for its consumer internet and technology clients, while the Montreal office provides access to Quebec’s unique media and cultural landscape. This geographic spread, combined with a team of about 50 professionals, positions North Strategic as a mid-sized independent agency capable of delivering localized and national campaigns.

Who North Strategic Is a Good Fit For

North Strategic is well-suited for consumer-facing brands in Canada that need a mix of earned media, social media, and influencer relations. Companies in the consumer internet, information technology, and retail sectors will find the agency’s integrated approach valuable, especially those that prioritize authentic storytelling over aggressive sales tactics. The agency’s track record with major Canadian brands like Kruger Products, Home Hardware, and Air Transat demonstrates its ability to handle both established and growing companies. It is also a good fit for organizations that value independent, nimble agencies over large holding company networks, as North Strategic offers personalized attention and a collaborative culture. For businesses looking to strengthen their public relations and communications in Toronto and across Canada, North Strategic provides a balanced mix of traditional PR expertise and modern digital capabilities.