Nova Comunicação

Nova Comunicação is a Brazilian public relations agency founded in 2013 by Sayonara Sarti. Based in , , the agency positions itself as a bridge between brands, artists, communicators, and creative professionals and their target audiences. Rather than focusing on a single industry vertical, Nova Comunicação works across a variety of sectors, serving clients that range from individual artists and influencers to established companies seeking to refine their public image. The agency's approach is rooted in relationship-building, strategic influence, and a deep understanding of how communication is consumed in the digital age.

How Nova Comunicação Helps Clients Build Relevance

At its core, Nova Comunicação is in the business of connecting people and brands with their direct interests. The agency works to elevate its clients' reach and relevance without compromising their core values. This is achieved through a combination of strategic direction, media relations, and authentic storytelling. The agency prides itself on what it calls "nexialismo"—a holistic, interdisciplinary approach to problem-solving that allows it to see connections others might miss. By applying critical thinking and resilience to each project, Nova Comunicação helps clients navigate the complexities of modern media landscapes, ensuring their voices are heard by the right audiences at the right time.

Core Services and Specialties

Nova Comunicação's service offering is built around four main pillars of communication. These are designed to provide a comprehensive solution for clients looking to manage their public presence, from traditional press relations to modern influencer marketing. The agency's expertise lies in crafting integrated communication strategies that align with current trends in behavior and technology.

• Public Relations (RP): Strategic media outreach and relationship management to secure positive coverage.
• Press Management: Day-to-day handling of media inquiries, press releases, and news dissemination.
• Influencer Marketing: Identifying and managing partnerships with key voices to amplify brand messages.
• Communication and Image Consulting: Personalized guidance for professionals seeking to improve their verbal and visual communication skills.

In addition to these core services, Nova Comunicação also offers branding support and strategic consulting for special projects. The agency's work is tailored to each client, with a focus on creating authentic connections that resonate in an increasingly fragmented media environment.

Location and Market Focus

Based in , , Nova Comunicação has been operating in the Brazilian market since 2013. The agency's location in one of Brazil's major cultural and economic hubs allows it to stay close to the pulse of the country's media and entertainment industries. While its work is primarily focused on the Brazilian market, the agency's approach to communication—emphasizing authenticity, trend awareness, and strategic thinking—is applicable to any market where brand reputation matters. Nova Comunicação's team, led by founder Sayonara Sarti, brings a blend of local insight and global best practices to every client engagement.

Who Nova Comunicação Is a Good Fit For

Nova Comunicação is well-suited for a diverse range of clients. Individual artists, communicators, and creative professionals who need guidance on building their personal brand will find value in the agency's image consulting services. Similarly, brands looking to strengthen their media presence through a mix of traditional PR and influencer partnerships can benefit from the agency's integrated approach. Companies in the entertainment, lifestyle, and culture sectors, as well as any organization that values authentic storytelling and relationship-driven communication, will find Nova Comunicação to be a capable partner. The agency's emphasis on critical thinking and problem-solving also makes it a good fit for clients facing complex communication challenges or seeking to reposition themselves in the market.