Novatum

Based in Turin, Italy, Novatum serves a diverse clientele that includes startups, established corporations, and research institutions seeking to understand the psychological drivers behind audience behavior. The agency applies its expertise in behavioural dynamics, neuromarketing, and neuropsychology to help clients craft communications strategies that resonate on a deeper, subconscious level. Rather than relying on traditional PR tactics, Novatum focuses on the science of decision-making, offering data-driven insights that inform messaging, branding, and public engagement. This approach is particularly valuable for organizations in sectors such as technology, healthcare, consumer goods, and professional services, where understanding audience psychology can directly impact reputation and market success.

How Novatum Helps Clients Achieve Their Goals

Novatum positions itself as a research-led consultancy that bridges the gap between academic neuroscience and practical communications. The agency’s core methodology involves analyzing how audiences process information, make choices, and form emotional connections with brands. By leveraging tools like eye-tracking, facial coding, and implicit association tests, Novatum provides clients with objective data about how their messages are received. This allows businesses to refine their public relations strategies, improve crisis communication, and develop more persuasive narratives. For instance, a startup launching a new product might use Novatum’s research to test different value propositions, while a multinational company could apply neuromarketing insights to enhance its corporate storytelling. The firm’s work is grounded in peer-reviewed research, making it a trusted partner for clients who require evidence-based approaches to communication.

Services and Specialties

Although Novatum’s primary offering is centred on behavioural science and neuromarketing, its service portfolio likely includes a range of capabilities tailored to modern PR and communications needs. Based on the agency’s focus areas, typical services may include:

• Neuromarketing research and consumer behaviour analysis
• Behavioural dynamics consulting for brand messaging and positioning
• Crisis communication and reputation management informed by psychology
• Audience segmentation and psychographic profiling
• Content strategy and narrative development using neuroscientific principles
• Training and workshops on neuropsychology for communications teams
• Independent research and white papers on public perception and decision-making

These services are designed to help clients move beyond surface-level metrics and understand the underlying emotional and cognitive factors that drive stakeholder trust and loyalty. Novatum’s emphasis on independent, high-quality research means that its recommendations are often backed by empirical data, giving clients a competitive edge in crowded markets.

Location and Market Reach

Operating from its headquarters at 11 Via Domenico Guidobono in Turin, Piedmont, Novatum benefits from being situated in one of Italy’s key industrial and cultural hubs. Turin’s strong tradition in automotive, manufacturing, and technology sectors provides a fertile ground for the agency’s work, though its client base extends well beyond local borders. The firm’s focus on behavioural dynamics and neuromarketing has attracted practitioners from around the world, making Novatum a global reference point for those seeking to apply neuroscientific methods to public relations. While the agency maintains a physical presence in Italy, its research output and consulting services are delivered remotely to clients in Europe, North America, and Asia, underscoring its international reach. This blend of local expertise and global perspective allows Novatum to offer culturally nuanced insights while adhering to rigorous scientific standards.

A Good Fit for Data-Driven Communications

Novatum is an excellent choice for organizations that prioritize evidence-based decision-making and want to move beyond intuition in their communications strategies. It is particularly well-suited for startups looking to validate their messaging before launch, enterprises aiming to refine their brand positioning through consumer psychology, and research institutions seeking collaboration on neuromarketing studies. The agency’s scientific approach also appeals to clients in highly regulated industries—such as healthcare and finance—where understanding audience trust and risk perception is critical. However, those seeking traditional media relations or event-based PR may find Novatum’s focus more specialized. Ultimately, for any organization that values deep psychological insights and independent research as the foundation of its public relations efforts, Novatum offers a distinctive and credible partnership based in Turin, Italy.