Novista Media

Novista Media is a 360-degree communications agency based in Mumbai, India, that specializes in blending public relations with digital engagement. Founded in 2024, the agency focuses on helping brands build authentic connections through a mix of traditional media relations and modern content strategies. With a particular strength in user-generated content (UGC) and influencer engagement, Novista Media positions itself as a partner for businesses looking to amplify their stories across consumer internet, lifestyle, and technology sectors.

Expertise in User-Generated Content and Influencer Campaigns

One of the defining features of Novista Media is its emphasis on UGC and influencer-driven campaigns. The agency understands that today’s audiences trust peer recommendations and authentic content over polished advertising. By leveraging influencer engagement, Novista Media helps brands tap into communities that are already talking about their products or services. This approach is especially effective for consumer internet and information technology brands, where credibility and social proof are critical. The agency’s team in Mumbai, India, works closely with clients to design campaigns that feel organic, encouraging real customers and creators to share their experiences. This not only boosts brand visibility but also creates a repository of content that can be repurposed across multiple channels.

Integrated Public Relations and Social Media Services

Beyond influencer work, Novista Media offers a full suite of public relations and communications services. The agency manages media relations, helping clients secure coverage in relevant outlets, and crafts brand campaigns that align with business goals. Social media strategy is another core offering, where the team develops content calendars, manages community interactions, and tracks performance metrics. For brands in the consumer goods and internet sectors, Novista Media provides a cohesive approach that connects PR efforts with social media activations. This integration ensures that a product launch, for instance, is supported by both earned media and paid or organic social posts. The agency’s services typically include:

• Media relations and press outreach
• Influencer identification and campaign management
• User-generated content strategy and curation
• Social media management and content creation
• Brand campaign planning and execution
• Crisis communication and reputation management
• Event coordination and PR activations

Who Novista Media Works With

Novista Media is best suited for brands operating in the consumer internet, information technology, and services sectors. Early-stage startups and growing companies in Mumbai and across India will find the agency’s focus on UGC and influencer marketing particularly useful, as it offers a cost-effective way to build awareness without heavy media spending. The agency also appeals to established consumer brands looking to refresh their digital presence or launch new products. Because Novista Media was founded in 2024, it brings a fresh perspective and an understanding of current digital trends, making it a good fit for clients who value agility and modern storytelling. Whether a company needs a full 360-degree communications plan or targeted support for a specific campaign, Novista Media provides the strategic and tactical resources to amplify a brand’s message in a crowded marketplace.