Number10

Founded in 2016, Number10 emerged from a simple observation: that much of the public relations and communications industry was still relying on outdated models of engagement. Based in Stockholm, Sweden, the agency was built with the conviction that creativity, technology, and communication should work in concert rather than in silos. The founding team wanted to challenge conventional PR thinking by placing inclusivity and curiosity at the heart of their approach, rather than rigid hierarchies or one-size-fits-all strategies. From the outset, Number10 positioned itself as a partner for brands that are ready to explore new ways of telling their stories, not just repeating what has always been done.

An Integrated Approach to Communications

Number10 operates at the intersection of communication, technology, and creativity. Rather than offering a standard menu of press releases and media relations, the agency focuses on packaging client narratives in ways that resonate with modern audiences. This means blending strategic thinking with creative execution, often drawing on the resources of its wider network, Mason Bower, which includes the production company Crosby and the advertising agency Graviz. This network gives Number10 access to film, design, and advertising capabilities that many standalone PR agencies lack. The agency is known for taking a collaborative, low-ego approach to idea generation, believing that the best solutions come from open dialogue rather than top-down directives.

Services and Specialties

While Number10 does not publish a fixed service list, its work typically encompasses the following areas, based on its stated focus and industry positioning:

• Strategic communications consulting and brand storytelling
• Media relations and press office support
• Digital and social media strategy
• Crisis communication and reputation management
• Content production (in collaboration with network partners)
• Creative campaign development and execution
• Influencer and stakeholder engagement

The agency’s strength lies in its ability to adapt these services to each client’s unique context, rather than applying a template. Number10 often works with clients who are navigating complex narratives—whether launching a new product, managing a sensitive issue, or repositioning a brand. The emphasis is always on finding the most relevant and forward-thinking solution, which sometimes means rejecting conventional PR tactics in favor of something more experimental.

Who Benefits from Working with Number10

Number10 is a good fit for organizations that are tired of formulaic PR and want a partner willing to challenge assumptions. The agency tends to attract clients who value creativity as much as strategy, and who are comfortable with a degree of risk in their communications. Companies in technology, culture, and consumer goods may find Number10’s blend of technical know-how and creative flair particularly useful. The agency’s location in Stockholm, Sweden, also makes it a natural choice for Nordic and European brands looking for a partner with local insight and international perspective. Because Number10 is part of the Mason Bower network, clients also benefit from access to a broader set of capabilities in film production and advertising without needing to manage multiple agencies. Ultimately, Number10 is best suited for brands that are ready to move beyond standard press releases and embrace a more integrated, imaginative approach to public relations.