Nuova Vision

Based in the northern Italian town of Carpi, in the Emilia-Romagna region, Nuova Vision operates from its headquarters at 6 Via Meloni di Quartirolo. Founded in 1989, the agency has established itself as a fixture in the local communications landscape, serving clients from its two offices—one in Carpi and another in Pisogne (Brescia). Over more than three decades, Nuova Vision has built a practice that spans traditional advertising, public relations, and a wide range of creative services, reflecting the diverse needs of businesses in this manufacturing and commercial hub.

A full-service communications approach

Nuova Vision describes itself as a full-service advertising agency, but its capabilities extend well beyond classic advertising campaigns. The agency offers comprehensive communication strategy development, media planning and buying, corporate communication, and public relations and investor relations (PR & IR) services. Its creative arm includes graphic design, corporate identity development, and illustration and publishing projects—including comics. The agency is also active in content creation, social media marketing, newsletter and blog management, and retail advertising, particularly for shopping centres and malls. This breadth allows Nuova Vision to act as a single point of contact for clients seeking integrated marketing and communications support.

The agency's service set is built around a strategic process that begins with understanding client objectives, defining target personas, and making informed decisions about channels and messaging. From there, Nuova Vision develops creative ideas, manages production, and oversees implementation across both traditional and digital media. The emphasis is on practical, results-oriented work rather than abstract brand theory.

Core areas of expertise

While Nuova Vision's capabilities are broad, several areas stand out as particular strengths:

• Advertising and media planning: Traditional and digital advertising campaigns, including print, broadcast, and online media buying and planning.
• Corporate identity and graphic design: Logo design, brand guidelines, stationery, and visual identity systems.
• Public relations and investor relations: Media relations, press office management, corporate communication, and IR support for listed or fundraising companies.
• Content creation and social media: Copywriting, photography, video production, blog and newsletter management, and social network management (Facebook, Instagram, LinkedIn, etc.).
• Retail and shopping centre marketing: Specialised campaigns for malls and retail chains, including in-store promotions, events, and customer engagement programs.
• Events and exhibitions: Planning and execution of corporate events, trade shows, product launches, and experiential marketing.
• Editorial and publishing projects: Creation of magazines, catalogues, annual reports, and other printed or digital publications.

Who they serve and how they work

Nuova Vision's client base is diverse, ranging from small and medium-sized enterprises in the Emilia-Romagna manufacturing sector to larger retail chains and shopping centres. The agency's dual-office structure—with locations in Carpi and Pisogne—allows it to serve clients across northern Italy, particularly in the regions of Emilia-Romagna and Lombardy. The agency's longevity suggests a strong track record of client retention and repeat business, which is common for agencies that prioritise long-term relationships over one-off projects.

The agency's working style is collaborative and hands-on. Nuova Vision emphasises the importance of understanding each client's specific market context, competitive landscape, and operational realities before proposing solutions. This approach is reflected in their use of personas and customer journey mapping to inform campaign development. The agency also places a premium on creativity, but always within the framework of measurable objectives and budget constraints.

A good fit for certain clients

Nuova Vision is particularly well-suited for businesses in the retail, shopping centre, and consumer goods sectors, as well as for companies looking for an integrated communications partner that can handle both strategic planning and creative execution. The agency's strong local presence in Emilia-Romagna makes it an ideal choice for companies based in or targeting the region. Clients who value a long-standing, proven agency with a broad service offering and a practical, no-nonsense approach will find Nuova Vision a reliable partner. The agency's experience with both traditional and digital media means it can support clients at any stage of their communications maturity.