Obrigada Group

Obrigada Group is a New York-based consulting firm that works at the intersection of technology and social impact, serving a range of clients from early-stage startups to established enterprises and charitable organizations. Founded in 2013, the firm focuses on brands and campaigns that aim to shift the status quo, particularly those operating in emerging markets or addressing systemic challenges. The agency's approach combines growth hacking, media strategy, and high-level awareness campaigns to help clients build momentum and visibility.

Who They Serve and How They Help

Obrigada Group primarily works with clients in the tech and social impact sectors, including startups seeking to scale, nonprofits looking to amplify their message, and enterprises aiming to rebrand around purpose-driven initiatives. The firm's specialty lies in accelerating growth for organizations that are challenging conventional business models or tackling issues like economic inequality, disenfranchisement, and community rebuilding. By integrating public relations with broader marketing and investment strategies, Obrigada Group helps clients navigate the complexities of building a brand while maintaining a focus on measurable outcomes. The agency's work often involves stealthy support for local entrepreneurship, market integration, and multi-channel media campaigns that reach both mainstream and niche audiences.

Core Services and Specialties

Obrigada Group offers a suite of services designed to move clients from obscurity to recognition, with an emphasis on storytelling and strategic positioning. The firm's capabilities include media relations, crisis communication, and content development, but its approach is notably hands-on, often involving direct collaboration with founders and leadership teams. Below is a list of the agency's likely service areas based on its stated focus and industry keywords:

• Growth hacking and acceleration for startups and emerging markets
• Media strategy and high-level awareness campaigns
• Public relations and communications for tech and social impact brands
• Investment readiness and market positioning for early-stage companies
• Trauma resilience training and community engagement initiatives
• Multi-channel media campaigns across digital and traditional platforms
• Brand narrative development and executive thought leadership

These services are tailored to clients who need more than standard PR—they require a partner that understands the nuances of impact-driven work and can help them stand out in crowded markets. Obrigada Group's team brings experience from both the tech and nonprofit sectors, allowing them to bridge gaps between profit and purpose.

Location and Reach

Headquartered at 154 Grand St in New York, United States, Obrigada Group benefits from being in one of the world's most dynamic media and business hubs. This location gives the agency access to a diverse network of journalists, investors, and influencers, which it leverages to amplify client stories. While the firm's focus is on domestic and international emerging markets, its New York base allows it to maintain connections with major media outlets and corporate partners. The agency's work often extends beyond the city, however, as it supports clients in economically depressed areas and global regions where social impact is a priority.

Who Obrigada Group Is a Good Fit For

Obrigada Group is best suited for startups, nonprofits, and enterprises that are ready to challenge conventional narratives and need a strategic partner to accelerate their visibility. Clients who value a consultative, hands-on approach—rather than transactional PR—will find the agency's model appealing. The firm is particularly effective for organizations targeting emerging markets or working on issues like economic empowerment, trauma resilience, and community development. If your brand is committed to shifting the status quo and requires a mix of PR, marketing, and investment strategy, Obrigada Group offers a unique blend of services rooted in both experience and empathy.