Odette and Co
Odette and Co is a public relations agency based in Byron Bay (founded 2016).
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About Odette and Co
Founded in 2016 in the coastal town of Byron Bay, Australia, Odette and Co emerged from a recognition that many small businesses and communications professionals lacked access to affordable, targeted PR training. The agency was built around the idea that effective public relations doesn't require a large budget or a big-city agency—it requires clear strategy, practical skills, and authentic storytelling. Since its inception, Odette and Co has focused on demystifying media relations and equipping clients with the tools to amplify their own messages.
Core Focus on PR Training and Mentoring
Odette and Co positions itself primarily as a PR mentoring and training firm, rather than a full-service agency that handles every aspect of a campaign. The agency’s core offering revolves around building internal capacity within small businesses and non-profit organizations. They provide structured learning programs that cover everything from media pitch writing to interview preparation. A key differentiator is their emphasis on social change storytelling—helping purpose-driven brands and social entrepreneurs craft narratives that resonate with journalists and audiences alike. The agency’s work often intersects with social justice, non-profit communications, and cause-related marketing, making them a natural partner for organizations that prioritize mission over margin.
Services and Specialties
While Odette and Co does not publish a definitive list of services, their expertise can be inferred from their stated focus areas and industry keywords. The agency is particularly strong in the following areas:
- Media relations mentoring and coaching for small business owners
- Media pitch guide development and pitch coaching
- Media interview training and media training programs
- Media contact list building and media outreach strategy
- Media campaign management for social causes and non-profits
- Thought leadership positioning and purpose-driven branding
- Consulting on media engagement strategies and social change storytelling
- Media impact measurement and storytelling for social change
These services are designed to be accessible to clients who may not have dedicated PR staff. Odette and Co’s training approach emphasizes practical, actionable skills—such as how to build a media contact list from scratch or how to handle a media interview with confidence. The agency also offers ongoing mentoring for PR professionals looking to refine their craft, particularly those working in the social impact space.
Who Benefits Most from Odette and Co
Odette and Co is best suited for small business owners, social entrepreneurs, non-profit leaders, and early-career PR professionals who want to take control of their own media narratives. The agency’s location in Byron Bay, Australia, gives it a unique perspective—operating outside the major media hubs of Sydney or Melbourne—which can be an advantage for clients seeking authentic, community-driven storytelling. Organizations focused on social justice, environmental causes, or community development will find particular value in Odette and Co’s expertise in social change storytelling. The agency is also a strong fit for PR professionals who need hands-on mentoring to advance their skills, especially in media pitch coaching and media training programs. For those ready to invest in building their own PR capabilities rather than outsourcing entirely, Odette and Co offers a practical, supportive pathway to greater media impact.
Key facts
- Team size: 1-10 employees
- Headquarters: 8 Parkes Ave, Byron Bay, New South Wales, Australia, 2481
- Address: 8 Parkes Ave , Byron Bay New South Wales Australia 2481
- SIC codes: 7389
Keywords & focus
Topics and areas Odette and Co works with.
- marketing
- communications
- public relations
- digital marketing
- public relations & communications services
- thought leadership
- social change storytelling
- media outreach for social causes
- media impact
- storytelling for social change
- media relations for social entrepreneurs
- media contact lists
- media interview coaching
- media pitch guides
- consulting
- media training programs
- media relations
- non-profit
- media relations in social justice
- media engagement strategies
- media training
- media outreach
- media relations mentoring
- media pitch coaching
- services
- pr training
- purpose-driven branding
- media campaigns
- media contact building
- media campaign management
- +23 more
Technologies
Gmail, Google Apps, Active Campaign, Typekit, Facebook Widget, Linkedin Marketing Solutions, Google Tag Manager, Facebook Custom Audiences, MailChimp, Facebook Login (Connect), Android, Gusto, AI, Remote, Circle, React Native, Node.js, IoT, Micro
Industries served by Odette and Co
Odette and Co works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Byron Bay
If you are looking for alternatives or more options in Byron Bay, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Odette and Co
Common questions and answers about Odette and Co, their services, location, and how to work with them.
- Where is Odette and Co located?
- Odette and Co is headquartered in Byron Bay.
- What services does Odette and Co offer?
- Odette and Co offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Odette and Co serve?
- Odette and Co serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Odette and Co a verified PR agency?
- Odette and Co is listed on Online PR. Verification status is shown on their profile.
- How can I contact Odette and Co?
- You can visit their website at http://www.odetteandco.com.au
- How many reviews does Odette and Co have?
- Odette and Co has 0 client reviews with an average rating of 0.0 out of 5.
- When was Odette and Co founded?
- Odette and Co was founded in 2016.
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