Ogilvy Earth

Ogilvy Earth is a sustainability communications practice based in Sydney, Australia, that operates as a specialized unit within the Ogilvy network. Founded in 2007, the agency focuses exclusively on helping organizations navigate the complex intersection of environmental responsibility, community engagement, and business profitability. Unlike generalist PR firms, Ogilvy Earth dedicates its entire practice to sustainability communications – from promoting eco-friendly products to advising on environmental public policy. The agency's core mission is to help clients shrink their ecological footprint while growing their bottom line, making it a distinct player in the public relations and communications landscape.

Services and Specialties

Ogilvy Earth offers a comprehensive range of sustainability-focused communications services tailored to the unique needs of environmentally conscious organizations. While the agency's specific service offerings are not exhaustively listed, based on its stated focus on "holistic sustainability communications," the following are likely capabilities:

• Sustainability messaging and brand positioning
• Employee engagement programs for environmental action
• Promotion of sustainable products and services
• Environmental public policy advisory and advocacy
• Corporate social responsibility (CSR) communications
• Stakeholder engagement and community relations
• Crisis communications related to environmental issues
• Content creation for sustainability reports and campaigns
• Media relations focused on green initiatives
• Strategic planning for long-term environmental impact

These services are designed to help clients not only communicate their sustainability efforts but also integrate environmental thinking into their core business strategies. Ogilvy Earth emphasizes the importance of "having the sustainability conversation" – a process that involves thinking, talking, listening, and acting for better balance between environmental, community, and business outcomes.

Who They Help and Their Approach

Ogilvy Earth primarily serves organizations that are committed to or seeking to improve their environmental and social impact. This includes corporations looking to align their brand with sustainability values, government agencies developing environmental policies, and nonprofits advocating for ecological causes. The agency's approach is rooted in the belief that sustainability is not just a marketing opportunity but a fundamental business imperative. By helping clients engage employees, promote sustainable products, and navigate public policy, Ogilvy Earth aims to create positive legacies for future generations. The practice stands out for its holistic view – it doesn't treat sustainability as a standalone campaign but as an integrated part of how a company operates and communicates. This means working closely with clients to ensure that their environmental messaging is authentic, data-driven, and aligned with their overall business goals.

Location and Credentials

Based in Sydney, Australia, Ogilvy Earth operates from the headquarters at 72 Christie Street in the New South Wales capital. As a specialized unit within the global Ogilvy network, the agency benefits from the resources and expertise of one of the world's largest communications groups while maintaining a focused, niche practice. Its location in Sydney positions it well to serve clients across Australia and the Asia-Pacific region, particularly those in industries like mining, energy, agriculture, and tourism that have significant environmental footprints. Since its founding in 2007, Ogilvy Earth has built a reputation for helping organizations navigate the complexities of sustainability communications, from internal culture change to external stakeholder engagement. The agency's longevity in this space demonstrates its commitment to a field that has grown increasingly important as consumers, investors, and regulators demand greater environmental accountability from businesses.

Ogilvy Earth is a good fit for organizations that are serious about integrating sustainability into their core operations and communications. Companies in sectors with high environmental impact – such as natural resources, manufacturing, or transportation – will find particular value in the agency's expertise. Similarly, businesses seeking to launch or reposition sustainable products, or those needing guidance on environmental policy, will benefit from Ogilvy Earth's specialized knowledge. The agency is also well-suited for organizations that want to engage employees in sustainability initiatives or need help communicating their CSR efforts to stakeholders. However, it may not be the right choice for companies looking for general PR services unrelated to environmental or social issues. For any organization in Sydney or across Australia that wants to build credibility and trust through authentic sustainability communications, Ogilvy Earth offers a dedicated, experienced partner.