Ohio University ImPRessions

Based in Athens, United States, Ohio University ImPRessions operates as a student-run public relations firm embedded within Ohio University's campus. Located at 1 Park Pl in Athens, the agency serves as a practical training ground for students pursuing careers in communications, offering real-world experience while managing a diverse portfolio of clients. The firm has recently merged with the student-run marketing firm Thumbprint to form an all-communication firm called 1804 Communication, though the ImPRessions legacy continues to influence its approach. Athens, a classic college town in southeastern Ohio, provides a unique environment where academic theory meets hands-on application, allowing the agency to serve both local nonprofits and regional businesses.

What Ohio University ImPRessions Does

Ohio University ImPRessions functions as a full-service student-run PR firm, working with approximately 16 different clients each semester. The agency focuses on producing professional-grade public relations work that helps students develop comfort and proficiency across multiple sectors. Its clients range from nonprofits to sports marketing organizations, fashion PR accounts, and corporate entities. The agency's work is guided by faculty advisors but driven by student teams who handle strategy, execution, and client communication. This model ensures that clients receive fresh perspectives and dedicated attention, while students gain invaluable portfolio-building experience. In 2015, the firm was recognized as the PRSSA Firm of the Year, a testament to the quality of work produced by its student teams.

Services and Expertise

While specific service offerings are not listed, based on its industry focus and student-run structure, Ohio University ImPRessions likely provides a range of public relations and communications services typical of a student agency. These services are designed to give students exposure to the full spectrum of PR work while meeting client needs. The agency's expertise spans multiple areas, including:

• Media relations and press release writing
• Social media management and content creation
• Event planning and execution
• Crisis communication strategy
• Brand storytelling and messaging development
• Influencer and community outreach
• Research and audience analysis
• Campaign measurement and reporting

Because the agency works with nonprofits, sports marketing clients, and fashion PR accounts, its teams develop versatile skills applicable across industries. The merger with Thumbprint has expanded its capabilities to include marketing services, making Ohio University ImPRessions part of a broader communications firm that can offer integrated solutions. Students learn to adapt their strategies to different sectors, from cause-driven campaigns for nonprofits to brand-building initiatives for commercial clients.

Who Ohio University ImPRessions Serves

Ohio University ImPRessions is best suited for organizations that value fresh, energetic perspectives and are willing to work with a student team under professional supervision. Ideal clients include local nonprofits in Athens and surrounding communities, small businesses seeking affordable PR support, sports organizations looking for targeted marketing, and fashion or lifestyle brands interested in campus-focused campaigns. The agency's structure allows for flexible engagements, with students often working on semester-long projects that deliver measurable results. Clients benefit from low-cost services while contributing to the professional development of future PR practitioners. For organizations in southeastern Ohio or those with ties to Ohio University, ImPRessions offers a unique opportunity to access young talent dedicated to producing high-quality work. The firm's recognition as PRSSA Firm of the Year indicates its ability to deliver results that meet professional standards, making it a viable option for entities seeking cost-effective communications support without sacrificing quality.