O'Keeffe & Company
O'Keeffe & Company is a public relations agency based in Alexandria (founded 1997).
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About O'Keeffe & Company
O'Keeffe & Company has built its reputation on a deep specialization in technology marketing, a focus that has defined the agency since its founding in 1997. Based in Alexandria, Virginia, the firm understands the unique challenges of marketing complex technical products and services within the competitive and often noisy technology sector. Rather than offering generic public relations, O'Keeffe & Company concentrates on cutting through the tech marketplace noise, helping clients articulate clear value propositions to sophisticated buyers. This long-standing expertise in B2B and technology industry marketing makes the agency a strategic partner for companies that need more than just visibility—they need credibility and measurable lead generation.
Applying a Full-Service Approach to Technology Marketing
O'Keeffe & Company operates as a full-service marketing communications firm, but its services are always applied through a technology lens. The agency integrates market research, market strategy, and metrics and analytics to ensure every campaign is data-driven and results-oriented. Their work spans the entire customer journey, from initial awareness through conversion optimization. A key differentiator is their ability to blend traditional public relations and advertising with modern digital marketing tactics, including inbound marketing, email marketing, and interactive marketing. The team also brings strong capabilities in web development and web design, ensuring that online presences are not only visually compelling but also optimized for user experience and lead capture. For clients in the Mid-Atlantic region—often referred to as the Beltway—O'Keeffe & Company offers particular insight into government and professional services marketing, making them a versatile choice for tech firms targeting both commercial and public sector audiences.
Core Services and Specialties
O'Keeffe & Company provides a comprehensive suite of services designed to support technology companies at every stage of growth. The agency’s service offerings are built around high-impact campaigns that drive measurable business outcomes. Key areas of expertise include:
- Public relations and media relations for the technology sector
- Content marketing and campaign development
- Lead generation and conversion optimization
- Branding and messaging for B2B technology firms
- Digital marketing, including SEO and inbound marketing
- Web design and web development
- Event management and interactive marketing
- Market research and market strategy
- Metrics, analytics, and reporting
- Advertising and user experience consulting
This breadth of services allows O'Keeffe & Company to act as a single partner for integrated campaigns, rather than requiring clients to coordinate multiple specialized agencies. The firm's emphasis on metrics and analytics ensures that every tactic is tied back to business goals, whether that's increasing qualified leads, improving website conversion rates, or building thought leadership within a specific technology niche.
Ideal Clients and Partnership Fit
O'Keeffe & Company is best suited for technology companies—from established B2B firms to emerging growth businesses—that need a marketing partner with deep sector knowledge and a full-service toolkit. The agency is particularly strong for organizations in the Mid-Atlantic region, including those in the Washington D.C. metropolitan area, given its Alexandria base and understanding of Beltway marketing dynamics. Clients who benefit most from O'Keeffe & Company are those looking to reduce market noise, generate high-quality leads, and build a consistent brand presence across multiple channels. The agency’s long tenure—over 25 years—also makes it a reliable choice for companies seeking a stable, experienced partner that can navigate both traditional and digital marketing landscapes. Whether a client needs comprehensive public relations, a website redesign, or a targeted lead generation campaign, O'Keeffe & Company offers the strategic thinking and executional depth to deliver results without the hype.
Key facts
- Team size: 11-50 employees
- Headquarters: 921 King Street, Alexandria, Virginia, United States, 22314
- Address: 921 King Street , Alexandria Virginia United States 22314
- Annual revenue: 18174000
- SIC codes: 7311
Keywords & focus
Topics and areas O'Keeffe & Company works with.
- event management
- interactive marketing
- advertising
- public relations
- market research
- web development
- campaign development
- web design
- it marketing
- b2b marketing
- professional services
- branding
- technology industry marketing
- technology marketing
- content marketing
- lead generation
- market strategy
- high-impact campaigns
- tech marketplace noise reduction
- government
- email marketing
- conversion optimization
- beltway marketing
- b2b
- technology sector marketing
- digital marketing
- metrics and analytics
- user experience
- mid-atlantic region marketing
- inbound marketing
- +25 more
Technologies
Marketo, Microsoft Office 365, Amazon AWS, Barracuda Networks, Slack, Mobile Friendly, Bootstrap Framework, Google Tag Manager, Apache, AI
Industries served by O'Keeffe & Company
O'Keeffe & Company works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Alexandria
If you are looking for alternatives or more options in Alexandria, here are other public relations agencies in the same city you can compare.
Frequently asked questions about O'Keeffe & Company
Common questions and answers about O'Keeffe & Company, their services, location, and how to work with them.
- Where is O'Keeffe & Company located?
- O'Keeffe & Company is headquartered in Alexandria.
- What services does O'Keeffe & Company offer?
- O'Keeffe & Company offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does O'Keeffe & Company serve?
- O'Keeffe & Company serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is O'Keeffe & Company a verified PR agency?
- O'Keeffe & Company is listed on Online PR. Verification status is shown on their profile.
- How can I contact O'Keeffe & Company?
- You can visit their website at http://www.okco.com
- How many reviews does O'Keeffe & Company have?
- O'Keeffe & Company has 0 client reviews with an average rating of 0.0 out of 5.
- When was O'Keeffe & Company founded?
- O'Keeffe & Company was founded in 1997.
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