Olhar Comunicação e Conteúdo

Olhar Comunicação e Conteúdo is a Brazilian public relations and communications agency based in Salvador, Bahia. Founded in August 2021 by journalist Thatiana Seixas, the agency was created to formalize work she had already been doing independently. With 12 years of experience in the field, including stints at Rede Bahia and Penta Entretenimento, Seixas brings a background in regional media and entertainment. Olhar Comunicação e Conteúdo focuses on sectors such as health, education, entertainment, sports, and digital influence, offering services that blend press relations with content production.

Services and Specialties

Olhar Comunicação e Conteúdo provides a range of services centered on communication strategy and content creation. The agency’s core offerings include press advisory (assessoria de imprensa), content production, and communication consulting. While specific service details are not fully listed, based on the agency’s focus and the founder’s background, likely capabilities include:

• Press office and media relations
• Content creation (articles, press releases, social media content)
• Communication strategy for health, education, and entertainment brands
• Influencer and digital influence campaigns
• Event coverage and production (e.g., music videos, Carnival blocks, DVDs)
• Sports communication and publicity

Thatiana Seixas’s experience in producing coverage, clips, and large-scale events like Carnival blocks suggests the agency has strong capabilities in live event communication and multimedia content. This makes Olhar Comunicação e Conteúdo particularly suited for clients in entertainment, sports, and lifestyle sectors who need dynamic, on-the-ground PR support.

Methodology and Approach

The agency’s name, “Olhar,” meaning “look” or “gaze” in Portuguese, reflects a philosophy of careful observation and attention to detail. According to the agency, this name came from colleagues who noted Seixas’s ability to bring a meticulous, professional perspective to her work. Olhar Comunicação e Conteúdo emphasizes a tailored approach, adapting strategies to each client’s specific industry and goals. For instance, in health and education, the focus is on credible, informative content, while in entertainment and sports, the agency leverages its regional media connections to secure coverage and build buzz. This versatility allows the agency to serve a diverse client base without a one-size-fits-all methodology.

Location and Market Focus

Based in Salvador, Bahia, Olhar Comunicação e Conteúdo operates primarily within the Brazilian market, with a strong regional focus on Northeast Brazil. Salvador is a major cultural and economic hub, known for its vibrant entertainment scene, including music, Carnival, and sports events. The agency’s location gives it a natural advantage in understanding local media landscapes and building relationships with regional outlets. While the agency is relatively new, having launched in 2021, its founder’s 12-year track record provides a foundation of trust and expertise. Olhar Comunicação e Conteúdo is a good fit for small to medium-sized businesses, nonprofits, and cultural organizations in Bahia and beyond that need reliable, hands-on PR support without the overhead of a large agency.

In summary, Olhar Comunicação e Conteúdo offers practical, sector-specific communication services rooted in journalistic integrity and regional knowledge. It is best suited for clients in health, education, entertainment, sports, and digital influence who value personalized attention and a founder-led team. The agency’s focus on content production and press relations makes it a solid choice for organizations looking to strengthen their media presence in Brazil’s dynamic Northeast region.