ON PURPOSE

ON PURPOSE is a communications consultancy based in Delhi, India, that was founded in 2017. The firm focuses on social impact communications, helping organizations drive meaningful change through purpose-driven strategies and integrated campaigns. Rather than taking a traditional public relations approach, ON PURPOSE positions itself as a partner for entities that want to align their communications with broader social goals, from climate action to gender equality.

Services and Specialties

ON PURPOSE offers a comprehensive range of services that go beyond standard media relations. The agency specializes in purpose articulation, helping clients define and communicate their core mission in a way that resonates with stakeholders. Their service offerings include campaign design, media strategy, digital storytelling, and brand reputation enhancement. They also provide research and analytics to inform communications strategies, as well as content creation across multiple formats. A notable area of expertise is social norms change, where ON PURPOSE designs campaigns that shift public attitudes and behaviors on issues like women's rights, community development, and youth skilling. The firm also works in purpose advocacy, supporting clients in areas such as renewable energy, energy efficiency, and technology adoption.

• Purpose articulation and brand purpose definition
• Campaign design and social change campaigns
• Media strategy and public relations
• Digital and multimedia storytelling
• Research and analytics for communications
• Content creation (written, video, social media)
• Reputation management and policy communications
• Employee engagement and internal communications
• Social norms change and impact storytelling

Who They Help

ON PURPOSE serves a diverse client base that includes UN bodies, multilateral agencies, private companies, foundations, and non-profits. Their work spans sectors such as climate action, public health, education, gender equality, and development. For example, they have executed campaigns on clean energy, childhood obesity, early childhood education, and mental health. The agency also works with entrepreneurs and organizations in the arts and technology sectors, helping them communicate their impact. Because ON PURPOSE is based in Delhi, India, they are well-positioned to work with both Indian and international clients who need culturally nuanced communications in the South Asian context. Their offices in New Delhi, Mumbai, and Bengaluru allow them to serve clients across the country.

Approach and Philosophy

What sets ON PURPOSE apart is their emphasis on authentic storytelling and co-creating narratives with underrepresented voices. The firm believes that communications should not just inform but also inspire action and change. They often use entertainment, multimedia, and AI-driven tools to create personalized and engaging campaigns. Their approach is research-backed, ensuring that strategies are grounded in data and audience insights. ON PURPOSE also focuses on purpose storytelling, which means they help clients articulate their "why" in a way that connects with people emotionally and ethically. This approach is particularly effective for organizations working on social change, as it builds trust and credibility with stakeholders.

Location and Credentials

Headquartered in Delhi, India, ON PURPOSE was founded in 2017 and has since grown into an award-winning consultancy. Their work has been recognized for its innovation and impact, particularly in the areas of social norms change and digital storytelling. The agency's team brings expertise from fields like public relations, marketing, development, and journalism, allowing them to offer integrated solutions. For organizations based in or working with India, ON PURPOSE provides local knowledge combined with global best practices in communications. Their Delhi office serves as the central hub for strategy and coordination, while their presence in other major cities ensures on-the-ground support.

ON PURPOSE is a good fit for organizations that want to move beyond traditional PR and use communications as a tool for social impact. This includes non-profits, foundations, UN agencies, and socially-conscious businesses that need help articulating their purpose, engaging stakeholders, and driving behavior change. Clients who value research-driven strategies, authentic storytelling, and a focus on underrepresented voices will find ON PURPOSE a capable partner. Whether working on renewable energy campaigns, gender equality initiatives, or community development projects, the agency offers the expertise to turn purpose into action.