oona.agency

OONA/BAAS, operating as oona.agency, is a community-first communications agency headquartered in Antwerp, Belgium, at 22 Rijnkaai. Founded in 2003, the agency emerged from the merger of two established Benelux agencies, OONA and BAAS, and now employs over 80 people across offices in Antwerp and Amsterdam, with an annual turnover of approximately 20 million euros. What sets oona.agency apart is its deep commitment to building genuine relationships with communities, using a blend of creativity and data-driven insights to transform brands into community heroes. This approach is particularly evident in its expertise in community-centric marketing and local community outreach, making it a standout player in the public relations and communications landscape.

Community-First Strategy and Local Focus

oona.agency’s core philosophy revolves around understanding and engaging with communities as the foundation of effective communications. The agency employs a structured methodology that includes community listening, community influence, and community storytelling to create campaigns that resonate authentically. This strategy is especially powerful for brands seeking to build trust and loyalty within specific geographic or cultural groups. In Antwerp, Belgium, the agency leverages its local roots to help both international and regional clients connect meaningfully with Belgian and European audiences. By focusing on local community focus and community-led campaigns, oona.agency ensures that every brand message feels relevant and personal, rather than generic or imposed. This approach is supported by touchpoint analysis and performance tracking, allowing the agency to refine strategies based on real-time feedback and campaign analytics.

Integrated Services Across Digital and Traditional Media

As a full-service agency, oona.agency provides a comprehensive suite of services that span traditional, digital, and social media. The agency structures its work around seven specialized universes to meet diverse client needs, covering everything from media relations and influencer relations to social media management and digital marketing. Below is a list of key services offered by oona.agency:

• Media relations and media campaigns
• Influencer relations and community influence
• Social media management and social media presence
• Digital marketing, including website optimization and content optimization
• Growth marketing and campaign analytics
• Brand positioning and brand transformation
• Creative production and advertising & public relations
• Media monitoring and performance tracking
• Consulting and local community outreach

These services are delivered with a strong emphasis on data-driven insights, ensuring that each campaign is optimized for maximum impact. The agency’s expertise in media strategy and social awareness allows it to craft narratives that cut through the noise, whether through traditional press coverage or digital channels. By integrating community listening into every step, oona.agency helps brands become trusted voices within their target communities, rather than just broadcasters.

Notable Clients and Market Reach

oona.agency serves a diverse client portfolio that includes international brands such as Airbnb, Gucci, and Samsung, alongside local champions like Telenet and Streamz. This mix demonstrates the agency’s ability to adapt its community-first approach to both global and regional contexts. The agency aims to onboard 10 new clients annually while expanding its capabilities and market reach. For businesses looking to strengthen their presence in the Benelux region—particularly in Antwerp, Belgium—oona.agency offers a blend of local insight and global expertise that is hard to match. Its focus on community storytelling and brand transformation makes it particularly well-suited for brands seeking to build lasting relationships with their audiences, rather than just short-term visibility.

Overall, oona.agency is an excellent fit for companies that value authentic community engagement and data-informed communications. Whether you are a global brand entering the Belgian market or a local company looking to deepen your ties, the agency’s integrated services and community-led philosophy provide a solid foundation for growth. With its headquarters in Antwerp, Belgium, oona.agency remains a reliable partner for those who understand that true brand success lies in the strength of the communities they serve.