Opmeer PR & Communicatie

Opmeer PR & Communicatie is a communications consultancy based in Haarlem, Netherlands, founded in 2009 by Herman Opmeer. The agency primarily serves mid-sized businesses, public transport companies, government ministries, and cultural organizations, offering pragmatic advice rather than lengthy reports. With a background as a communications advisor and press officer at Connexxion, Herman Opmeer brings a decade of hands-on experience to clients ranging from the Dutch Ministry of Finance to local festivals like Haarlem Jazzstad.

Practical, No-Nonsense Communications Advice

Opmeer PR & Communicatie distinguishes itself by focusing on actionable solutions. The agency does not produce thick reports but instead immerses itself in the client’s situation, delivering straightforward, usable advice. Herman Opmeer frequently works on an interim basis, stepping into organizations to provide communication counsel, crisis communication, and media training. This approach is well-suited for companies undergoing change or facing reputational challenges, as the agency tailors its support to the specific needs of each engagement.

Core Services and Specialties

The agency’s expertise centers on public relations and communications, with a strong emphasis on crisis management, media relations, and spokesperson training. Clients can expect a personalized service that leverages Herman Opmeer’s extensive network of communication professionals to assemble the right team for each project. Typical services include:

• Communicatieadvies (communications advice)
• Crisiscommunicatie (crisis communication)
• Woordvoering (spokesperson services)
• Gespreksleiding (meeting facilitation)
• Mediatraining (media training)
• Persvoorlichting (press relations)
• Interim communications management

Opmeer PR & Communicatie has worked with a diverse range of clients, including Connexxion, the Ministry of Finance, I-SEC Nederland, Keerpunt, EBS Public Transportation, EnviroChemie, Dionar/Clever Display, Metdezon, Speedbooks, 2Generations, and Vinites. This breadth of experience allows the agency to adapt its approach across sectors, from public transport to finance and culture.

Rooted in Haarlem, Serving Across the Netherlands

Based at 21 Leeghwaterstraat in Haarlem, North Holland, Opmeer PR & Communicatie operates throughout the Netherlands. The agency’s Haarlem location provides a central base for serving clients in both the public and private sectors. Herman Opmeer’s deep local knowledge combined with his national network ensures that clients receive support that is both regionally aware and professionally connected. The agency’s focus on pragmatic, interim solutions makes it a strong choice for organizations that need experienced communications support without the overhead of a large agency.

Opmeer PR & Communicatie is a good fit for companies and institutions that value direct, no-frills communication advice and need a seasoned professional who can step in quickly during crises or transitions. Its strength lies in delivering tailored, hands-on support rather than generic strategies, making it particularly useful for organizations in the Netherlands that require agile and experienced communications counsel.