Orange PR & Marketing

Based in Savannah, Georgia, United States, Orange PR & Marketing operates from a headquarters at 308 E 41st St, offering a mix of big-market connections and local accessibility. Founded in 2013, the agency has grown roots in the coastal city while maintaining a presence in New York City. Savannah's growing business community, with its blend of tourism, education, and creative industries, provides a natural base for an agency that serves a diverse set of clients. The firm positions itself as a bridge between the professional networks of major metropolitan areas and the relationship-driven approach often associated with the South.

What Orange PR & Marketing Does

Orange PR & Marketing focuses on creating integrated communications campaigns that combine traditional public relations tactics with digital marketing and social media. The agency's approach involves designing multi-platform strategies that include media relations, special events, product launches, and cross-promotions. With a combined 30-plus years of experience, principals Brianne Halverson and Andy Shearer oversee campaigns that aim to meet specific client goals rather than relying on one-size-fits-all solutions. The firm works across both the United States and Canada, leveraging its network to secure coverage and partnerships for clients.

The agency's core services typically include:

• Media relations and press outreach
• Digital marketing and social media management
• Special events planning and execution
• Product launch campaigns
• Book publishing publicity and author promotion
• Sponsorship and cross-promotion development
• Crisis communications and reputation management
• Content creation and storytelling

Industries and Client Focus

Orange PR & Marketing serves a varied clientele that spans consumer goods, cultural organizations, higher education institutions, nonprofit agencies, and book authors. The agency has experience with lifestyle brands, technology companies in the consumer internet and information technology sectors, and public relations & communications services. This breadth suggests an ability to adapt messaging for different audiences, from academic circles to general consumers. The firm's work with books and authors indicates a particular strength in narrative-driven campaigns, while its nonprofit clients benefit from cause-oriented communications strategies.

Given the agency's location in Savannah and its New York City office, Orange PR & Marketing is well-suited for clients who need visibility across both regional and national media landscapes. The agency's background in special events and product launches also makes it a practical choice for businesses introducing new offerings or hosting high-profile gatherings. The combination of digital and traditional PR capabilities means clients can expect a mix of earned media coverage and targeted online campaigns.

Expertise and Approach

The agency's principals bring hands-on experience to each account, emphasizing a customized approach rather than template-driven work. Orange PR & Marketing describes its method as designing campaigns that encompass various integrated components, from media relations to social media and cross-promotions. This integrated model is common among mid-sized agencies but is executed here with a focus on the specific communications goals of each client. The firm's network throughout the United States and Canada allows it to execute national campaigns while maintaining the personalized service typical of a smaller agency.

Orange PR & Marketing is a good fit for organizations that value a collaborative, relationship-based style of public relations. Companies in the consumer, cultural, and educational sectors who need both media exposure and digital engagement will find the agency's combined offerings relevant. Nonprofits and authors looking for targeted publicity support, as well as businesses planning product launches or special events, are likely to benefit from the agency's experience. The firm's Savannah base also makes it a practical partner for regional clients in the Southeast who want access to broader markets without losing local understanding.