O'Reilly DePalma

O'Reilly DePalma is a boutique public relations agency based in Frankfort, United States, specializing in public relations and communications for the design and construction industry. Founded in 2009, the agency focuses on what it calls "Better PR," blending the art of influence with the science of demand generation. Their approach moves beyond traditional PR metrics like clicks and likes to drive measurable actions such as registrations and purchases. Based at 28 Kansas St in Frankfort, Illinois, O'Reilly DePalma serves clients in the consumer internet, information technology, and marketing sectors, with a strong emphasis on content marketing and lead generation.

Services Tailored to the Design and Construction Industry

O'Reilly DePalma offers a suite of services designed to support businesses in the design and construction space, where technical expertise and relationship-building are critical. Their offerings include content marketing, which helps firms showcase project expertise and industry insights through case studies and thought leadership pieces. They also specialize in inbound marketing strategies that attract qualified leads through search-optimized content and targeted campaigns. Influencer campaigns are another key service, leveraging relationships with architects, engineers, and industry thought leaders to amplify brand credibility. Award campaigns help clients gain recognition in the competitive design and construction field, while social media marketing builds community and engagement around specific projects or company milestones.

• Content marketing and thought leadership development
• Lead generation campaigns tailored to B2B audiences
• Influencer and award campaign management
• Public relations and media relations for design and construction
• Social media marketing and community engagement
• Measurement and analytics for campaign performance
• Case study development and storytelling

Methodology: The Art of Influence Meets Demand Generation

O'Reilly DePalma's methodology centers on combining creative influence with data-driven demand generation. The agency prioritizes measurable outcomes over vanity metrics, using tools like measurement and analytics to track the full customer journey from initial awareness to conversion. Their approach often involves creating detailed buyer personas and mapping content to each stage of the sales funnel. For the design and construction industry, this means producing technical case studies, white papers, and project showcases that resonate with architects, contractors, and facility managers. The agency also emphasizes thought leadership, positioning clients as experts in areas like sustainable design, smart buildings, or construction technology. By integrating PR with marketing and advertising strategies, O'Reilly DePalma helps clients build credibility while generating qualified leads.

Location and Client Fit

Operating from Frankfort, United States, O'Reilly DePalma serves clients both locally and nationally. The agency's location in the Chicago metropolitan area provides access to a robust ecosystem of design and construction firms, as well as technology companies serving these industries. O'Reilly DePalma is best suited for mid-sized to large firms in the design and construction sector—such as architecture firms, engineering consultancies, construction companies, and building product manufacturers—that need to bridge the gap between brand awareness and tangible business results. Companies seeking an agency that combines B2B PR expertise with modern demand generation tactics will find O'Reilly DePalma a practical partner. The agency also works well for technology firms targeting the design and construction market, as well as consumer internet brands looking for specialized PR support in the built environment space.