Out of Time

Out of Time is a Scandinavian public relations and communications agency that operates at the intersection of music, culture, and independent media. Founded and run by Johan Alm and Axel Franzen, the agency draws on over a decade of hands-on experience in the independent music scene, having built and managed award-winning labels such as PNKSLM Recordings and Rama Lama Records. Out of Time specializes in PR and communications services tailored specifically for artists, labels, festivals, and music industry clients who value authenticity and deep industry knowledge over boilerplate press strategies.

Services for the Music and Independent Culture Sector

Out of Time offers a focused set of services designed for the unique needs of the independent music ecosystem. Their core offering is public relations and communications support for both local and international clients. This includes press campaigns for album releases, tour announcements, and festival appearances. The agency has worked with a diverse roster of clients, including Lucky Number, Sónar, Thirty Tigers, Universal Music, Warner Music Group, New West Records, Full Time Hobby, and Yep Roc. Beyond traditional PR, Out of Time also provides label management services, drawing on their own experience running successful independent labels. They have developed artists such as ShitKid, 7ebra, and Les Big Byrd, and their work extends to marketing and management roles within the music sector.

• International and local music PR campaigns
• Label management and artist development
• Event marketing and festival PR (e.g., Echo Three Fest, Fools Gold)
• Press strategy for album releases, tours, and announcements
• Media relations and journalist outreach in Scandinavia and beyond

Methodology: Built from the Ground Up

What sets Out of Time apart is that its methodology is rooted in direct, practical experience. Johan Alm and Axel Franzen have spent the last ten years working hands-on in the independent music industry—running labels, managing artists, and organizing live events like the yearly Stockholm festivals Echo Three Fest and Fools Gold. This background means the agency understands the realities of independent music from the inside. They know what journalists want, how to pitch a story that cuts through the noise, and how to build lasting relationships with media contacts. Out of Time approaches each client with a collaborative mindset, treating their work as an extension of the client’s own team rather than a transactional service. Their Scandinavian base gives them a strong foothold in the Nordic music scene, but their client list shows they operate comfortably on a global scale.

Location and Reach

Based in Scandinavia, Out of Time operates from a region known for its vibrant independent music culture. While the agency is rooted in the Nordic countries, its work extends far beyond. The team has successfully run PR campaigns for international clients across Europe and North America, and their experience organizing festivals in Stockholm gives them a unique perspective on live event promotion. Out of Time is well-suited for independent artists, labels, and festivals that need strategic, grounded PR support from people who have been in their shoes. Whether you are a developing act looking to break into new markets or an established label seeking fresh press angles, Out of Time offers a no-nonsense, experience-driven approach to communications.

Out of Time is a strong fit for independent musicians, record labels, festival organizers, and music industry professionals who value authentic, well-connected PR support. Their hands-on background and proven track record with both emerging and established acts make them a reliable partner for anyone navigating the independent music landscape.