Out2Enroll

Based in New York, United States, Out2Enroll operates as a national initiative rather than a traditional public relations agency. Founded in 2013, the organization is headquartered at 45 W 36th St, New York, New York, 10018, and focuses on a specific, mission-driven area of communications: connecting LGBTQ+ communities with health insurance coverage options under the Affordable Care Act. While many PR firms in New York serve corporate clients, Out2Enroll occupies a unique niche at the intersection of public health, LGBTQ+ advocacy, and communications strategy.

What Out2Enroll Does

Out2Enroll is primarily a public education and outreach initiative. Its core work involves translating complex health policy into accessible, relevant messaging for LGBTQ+ individuals, their families, and allies. The organization’s founding premise is that access to quality, affordable health coverage is an LGBTQ+ equality issue, given historical disparities in care and coverage within the community. Out2Enroll’s communications efforts are designed to ensure that the benefits of health reform reach those who need them most. This includes developing campaigns, creating educational materials, and partnering with local organizations to spread accurate information about enrollment periods, plan options, and protections under the law.

Who Out2Enroll Serves

The initiative primarily serves LGBTQ+ communities across the United States, with a particular focus on those who have historically faced barriers to health coverage—such as low-income individuals, people of color, transgender and non-binary people, and those living in states with limited protections. Out2Enroll also works with healthcare providers, insurance navigators, and advocacy groups to improve their outreach to LGBTQ+ populations. By partnering with local community organizations, the initiative helps bridge the gap between policy and practice, making health insurance enrollment more inclusive and effective.

Areas of Expertise

Out2Enroll’s communications work is specialized and purpose-driven. While the organization does not offer a traditional menu of PR services, its expertise can be understood through these key capabilities:

• Health policy communications and public education campaigns
• LGBTQ+ community outreach and stakeholder engagement
• Message development for underserved and marginalized populations
• Coalition building with advocacy, healthcare, and government partners
• Digital content creation and resource dissemination
• Training and technical assistance for enrollment assisters and navigators

These services are delivered through a lens of cultural competency and equity, making Out2Enroll a valuable resource for organizations seeking to reach LGBTQ+ audiences with accurate, respectful health information.

Who Out2Enroll Is a Good Fit For

Out2Enroll is an ideal partner for nonprofit organizations, public health agencies, advocacy groups, and healthcare institutions that want to improve health insurance access for LGBTQ+ communities. It is especially well-suited for entities operating in states where LGBTQ+ protections are limited or where outreach to these populations has been historically underfunded. Organizations looking to develop culturally competent enrollment campaigns, train staff on LGBTQ+ health needs, or build trust with local communities will find Out2Enroll’s expertise invaluable. For those in New York and across the United States seeking a mission-driven communications partner with deep knowledge of health policy and LGBTQ+ issues, Out2Enroll offers a focused, effective approach.