OutsidePR
OutsidePR is a public relations agency based in Sausalito (founded 1995).
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About OutsidePR
Founded in 1995, OutsidePR emerged from a simple observation: the outdoor and active lifestyle industries needed a communications partner that truly understood their unique culture and audience. Based in Sausalito, United States, the agency was built on the premise that brands in endurance sports, adventure travel, and outdoor recreation require more than standard press releases—they need authentic storytelling that resonates with passionate, highly engaged communities. Over nearly three decades, OutsidePR has remained independently owned, growing to a remote team of 21-25 professionals who share a deep affinity for the outdoors and action sports.
Current Focus and Specialization
Today, OutsidePR focuses on building brand recognition for clients operating in running, cycling, outdoor activities, endurance sports, action sports, adventure travel, hospitality, and lifestyle sectors. The agency’s work bridges traditional media relations with modern digital strategies, helping brands navigate everything from product launches to crisis communications. A defining characteristic of OutsidePR is its commitment to Justice, Equity, Diversity, Inclusion, and Accessibility (J.E.D.I.A.) initiatives, ensuring that its campaigns and client work actively support underserved communities within the outdoor industry. The agency’s client roster includes notable names such as Suunto, The North Face, and Red Bull, reflecting its credibility in the space.
Services and Capabilities
OutsidePR offers a comprehensive suite of services tailored to active lifestyle and outdoor brands. These include:
- Publicity and media outreach, leveraging deep relationships with journalists and editors in sports, travel, and lifestyle publications
- Creative branding and design, including visual identity development and campaign assets
- Event planning and media experience activations that bring brands to life at key industry events and races
- Crisis communication planning and rapid response support
- Influencer and athlete management programs, including ambassador recruitment and engagement
- Social media strategy and content creation aligned with brand voice and community expectations
- Media campaigns that integrate press releases, media planning, and strategic storytelling
The agency’s expertise in sports marketing and athlete engagement is particularly strong, as it understands the nuances of working with professional athletes and ambassadors in endurance and action sports. OutsidePR also provides sports technology and media planning services, helping brands in the outdoor sector connect with their target audiences through targeted, results-driven outreach.
Who Benefits from OutsidePR
OutsidePR is best suited for brands that operate in the outdoor, active lifestyle, and endurance sports ecosystems. This includes companies selling gear, apparel, nutrition, technology, or experiences related to running, cycling, hiking, climbing, skiing, snowboarding, and adventure travel. The agency is also a strong fit for hospitality and travel brands that cater to the outdoor enthusiast demographic. Because OutsidePR specializes in building brand recognition through authentic storytelling and media relationships, it is particularly valuable for mid-market and established brands looking to deepen their connection with passionate communities. The agency’s crisis communication expertise also makes it a prudent partner for brands navigating sensitive issues or public scrutiny. For any company seeking a PR partner that combines boutique attention with deep industry knowledge, OutsidePR in Sausalito, United States, offers a compelling option rooted in nearly 30 years of experience.
Key facts
- Team size: 11-50 employees
- Headquarters: 207 2nd St, Sausalito, California, United States, 94965-2475
- Address: 207 2nd St , Sausalito California United States 94965-2475
- Annual revenue: 14881000
- SIC codes: 7389
Keywords & focus
Topics and areas OutsidePR works with.
- lifestyle brands
- athlete management
- sports marketing
- ambassadors
- endurance sports
- crisis communications
- media planning
- sports technology
- press releases
- media relations
- sports
- endurance
- action sports
- publicity
- travel
- technology
- public relations
- communications
- social media
- outdoors
- public relations & communications services
- marketing and advertising
- media experience activations
- event management
- media relationships
- crisis communication
- media campaigns
- outdoor industry
- athlete engagement
- brand recognition
- +33 more
Technologies
Gmail, Google Apps, accessiBe, Slack, Squarespace ECommerce, Typekit, Mobile Friendly, Remote
Industries served by OutsidePR
OutsidePR works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Sausalito
If you are looking for alternatives or more options in Sausalito, here are other public relations agencies in the same city you can compare.
Frequently asked questions about OutsidePR
Common questions and answers about OutsidePR, their services, location, and how to work with them.
- Where is OutsidePR located?
- OutsidePR is headquartered in Sausalito.
- What services does OutsidePR offer?
- OutsidePR offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does OutsidePR serve?
- OutsidePR serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is OutsidePR a verified PR agency?
- OutsidePR is listed on Online PR. Verification status is shown on their profile.
- How can I contact OutsidePR?
- You can visit their website at http://www.outsidepr.com
- How many reviews does OutsidePR have?
- OutsidePR has 0 client reviews with an average rating of 0.0 out of 5.
- When was OutsidePR founded?
- OutsidePR was founded in 1995.
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