P+ Measurement Services
P+ Measurement Services is a public relations agency based in Lagos (founded 2015).
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About P+ Measurement Services
P+ Measurement Services is a public relations and communications measurement agency based in Lagos, Nigeria. Founded in 2015, the firm specializes in helping PR and communications professionals understand the real-world impact of their media efforts. As one of the first independent indigenous PR measurement companies in the country, it focuses on providing data-driven insights that allow agencies and brands to evaluate and improve their communications strategies. The agency serves clients across various sectors, with a strong emphasis on B2B communications, and is a member of the Association for Measurement and Evaluation of Communication (AMEC), underscoring its commitment to global standards in measurement and evaluation.
Core Services in Media Monitoring and PR Measurement
P+ Measurement Services offers a comprehensive suite of services designed to track, analyze, and measure media coverage. The agency’s offerings are built around human-curated media monitoring, which ensures accuracy and context in reporting. Key services include media monitoring, sentiment analysis, and media impact measurement, all aimed at helping clients understand how their brand is perceived in the press. The agency also provides performance audits for PR campaigns, allowing communicators to demonstrate the effectiveness of their work. Below is a list of the primary services and specialties offered by P+ Measurement Services:
- Media monitoring and real-time alerts
- Sentiment analysis and brand perception audits
- Media impact measurement and evaluation
- PR performance audits and measurement evaluation
- Competitive analysis and competitive intelligence
- Issues and situation measurement
- Media source drilling and influence tracking
- Market research and media research
- Reputation measurement and media intelligence
Methodology: Human-Curated Analysis and Industry Standards
P+ Measurement Services distinguishes itself through a methodology that combines human analysis with robust measurement frameworks. Rather than relying solely on automated tools, the agency employs skilled media analysts who curate and interpret data, ensuring that insights are nuanced and relevant. This human-curated approach is particularly valuable for sentiment analysis and brand perception audits, where context matters. The agency’s membership in AMEC means it adheres to internationally recognized standards for PR measurement, such as the Barcelona Principles. This commitment to best practices helps clients trust the data and use it to make informed decisions about their communications strategies. Services like media impact drill-down and media impact filtering allow for granular analysis, while competitive intelligence and market research provide a broader view of the landscape in which clients operate.
Location and Market Focus
Based in Lagos, Nigeria, with its headquarters at 13 Babalola Street, P+ Measurement Services is well-positioned to serve the Nigerian market and the wider West African region. Lagos is the commercial and media hub of Nigeria, making it an ideal base for a PR measurement agency that relies on monitoring local and national media. The agency’s deep understanding of the Nigerian media landscape—including print, broadcast, and digital outlets—enables it to provide accurate and actionable insights for clients operating in this dynamic environment. While the firm focuses on the Nigerian market, its services are applicable to any organization looking to measure the performance of its public relations efforts in the region.
Ideal Clients for P+ Measurement Services
P+ Measurement Services is a strong fit for public relations agencies, corporate communications departments, and brand managers who need to quantify the impact of their media work. The agency is particularly useful for organizations that require detailed, human-reviewed analysis rather than automated reports. B2B companies, in particular, may benefit from the agency’s competitive analysis and media influence tracking services, which help them understand their position in the market. Additionally, any organization in Nigeria or the broader West African region that is serious about PR measurement and wants to align with international standards will find value in partnering with P+ Measurement Services. The agency’s focus on performance audits and media impact measurement makes it a practical choice for those who need to demonstrate ROI to stakeholders or refine their communications strategies based on solid data.
Key facts
- Team size: 11-50 employees
- Headquarters: 13 Babalola St, Lagos, Lagos, Nigeria
- Address: 13 Babalola St , Lagos Lagos Nigeria
- SIC codes: 7375
Keywords & focus
Topics and areas P+ Measurement Services works with.
- media monitoring
- issues situation measurement
- competitive analysis
- media amp brand perception audit
- issues amp situation measurement
- media brand perception audit
- sentiment analysis
- media intelligence
- media research
- reputation measurement
- competitive intelligence
- pr performance audit
- pr measurement
- market research
- pr measurement evaluation
- pr measurement amp evaluation
- pr audit
- public relations & communications services
- public relations
- real-time alerts
- media impact analysis
- performance audit
- media source drilling
- media impact drill-down
- media influence tracking
- media source source analysis
- media impact filtering
- public relations agencies
- b2b
- media impact measurement
- +31 more
Technologies
Google Font API, Mobile Friendly, Apache, Gravity Forms, YouTube, WordPress.org
Industries served by P+ Measurement Services
P+ Measurement Services works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Lagos
If you are looking for alternatives or more options in Lagos, here are other public relations agencies in the same city you can compare.
Frequently asked questions about P+ Measurement Services
Common questions and answers about P+ Measurement Services, their services, location, and how to work with them.
- Where is P+ Measurement Services located?
- P+ Measurement Services is headquartered in Lagos.
- What services does P+ Measurement Services offer?
- P+ Measurement Services offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does P+ Measurement Services serve?
- P+ Measurement Services serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is P+ Measurement Services a verified PR agency?
- P+ Measurement Services is listed on Online PR. Verification status is shown on their profile.
- How can I contact P+ Measurement Services?
- You can visit their website at http://www.pplusmeasurement.com.ng
- How many reviews does P+ Measurement Services have?
- P+ Measurement Services has 0 client reviews with an average rating of 0.0 out of 5.
- When was P+ Measurement Services founded?
- P+ Measurement Services was founded in 2015.
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