Parasol Marketing
Parasol Marketing is a public relations agency based in New York (founded 2004).
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About Parasol Marketing
Parasol Marketing is a specialized integrated brand marketing, public relations, and communications agency headquartered in New York, United States, at 333 Hudson St. Founded in 2004 by Andrea B. Werbel, the agency has carved out a distinct niche in the luxury lifestyle, hospitality, and travel sectors. With an additional office in Los Angeles, Parasol Marketing operates with a team of 11-50 professionals who are dedicated to helping premium clients enhance their visibility and brand equity while driving tangible revenue growth.
Deep Expertise in Luxury Hospitality and Lifestyle
Parasol Marketing’s core strength lies in its deep focus on luxury hospitality, including urban hotels, resort travel, and high-end restaurants. The agency has built a reputation for understanding the nuances of luxury brand management, from legacy brand repositioning to launching new brands in competitive markets. Their work with notable clients such as One&Only Resorts and Baha Mar demonstrates their ability to craft campaigns that resonate with discerning travelers and lifestyle consumers. The agency also excels in the food and wine segment, as well as travel and spa experiences, making them a go-to partner for premium hospitality and lifestyle brands looking to elevate their market presence.
Integrated Services and Strategic Approach
The agency offers a comprehensive suite of services designed to support every stage of brand growth. Parasol Marketing employs what they call the "Parasol Advantage," a blend of creative and strategic campaigns tailored to the evolving media landscape. Their approach combines market research, media relations, and digital marketing with event marketing and influencer partnerships. Key services include:
- Public relations and media relations
- Brand marketing and strategic communications
- Content creation and digital marketing
- Event marketing and celebrity engagement
- Influencer partnerships and exclusive capsule collections
- Market research and media coverage analysis
- Luxury brand reinvigoration and new business development
- Client growth strategies and brand partnerships
These services are designed to help clients navigate both traditional and digital media landscapes, ensuring that luxury hospitality campaigns achieve maximum impact. Parasol Marketing also specializes in media relations and coverage analysis, helping clients measure the effectiveness of their communications efforts.
Notable Clients and Campaigns
Parasol Marketing has worked with a range of high-profile clients across the luxury lifestyle and hospitality spectrum. Their portfolio includes One&Only Resorts, Baha Mar, and various high-end restaurants and wineries. The agency has also partnered with urban hotels and resort travel brands, as well as luxury lifestyle companies seeking to launch new brands or reposition legacy ones. Their campaigns often involve exclusive capsule collections, influencer partnerships, and celebrity engagement, all aimed at boosting brand awareness and driving client success. The agency’s work in New York and Los Angeles gives them a unique perspective on both East Coast and West Coast markets, as well as a national reach in the United States.
Who Parasol Marketing Is a Good Fit For
Parasol Marketing is best suited for premium brands in the luxury hospitality, travel, and lifestyle sectors. This includes urban hotels, resorts, spas, restaurants, wineries, and food and wine companies that are looking to enhance their visibility and brand equity. The agency is also a strong partner for legacy brands seeking repositioning or new brands entering the market. Their integrated approach and focus on measurable results make them a valuable resource for companies that want to drive revenue growth through strategic public relations and marketing. Whether a brand is based in New York, Los Angeles, or elsewhere in the United States, Parasol Marketing offers the specialized expertise needed to succeed in the competitive luxury landscape.
Key facts
- Team size: 1-10 employees
- Headquarters: 333 Hudson St, New York, New York, United States, 10013-1005
- Address: 333 Hudson St , New York New York United States 10013-1005
- Annual revenue: 33445000
- SIC codes: 7311
Keywords & focus
Topics and areas Parasol Marketing works with.
- hospitality
- urban hotels
- new business development
- brand marketing
- resort travel
- legacy brand repositioning
- public relations
- travel spa
- food wine
- luxury lifestyle
- launching new brands
- food amp wine
- travel amp spa
- public relations & communications services
- luxury hospitality campaigns
- media relations
- event marketing
- market research
- celebrity engagement
- content creation
- digital marketing
- strategic communications
- luxury brand campaigns
- luxury brand reinvigoration
- influencer partnerships
- exclusive capsule collections
- client growth strategies
- luxury brand management
- brand partnerships
- media coverage analysis
- +63 more
Technologies
Amazon AWS, Slack, Mobile Friendly, Google Tag Manager, Typekit, Apache
Industries served by Parasol Marketing
Parasol Marketing works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in New York
If you are looking for alternatives or more options in New York, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Parasol Marketing
Common questions and answers about Parasol Marketing, their services, location, and how to work with them.
- Where is Parasol Marketing located?
- Parasol Marketing is headquartered in New York.
- What services does Parasol Marketing offer?
- Parasol Marketing offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Parasol Marketing serve?
- Parasol Marketing serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Parasol Marketing a verified PR agency?
- Parasol Marketing is listed on Online PR. Verification status is shown on their profile.
- How can I contact Parasol Marketing?
- You can visit their website at http://www.parasolmarketing.com
- How many reviews does Parasol Marketing have?
- Parasol Marketing has 0 client reviews with an average rating of 0.0 out of 5.
- When was Parasol Marketing founded?
- Parasol Marketing was founded in 2004.
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