Pasa La Voz Relaciones Públicas

Pasa La Voz Relaciones Públicas is a boutique public relations agency based in Mexico City, Mexico, that has carved out a specific niche in technology and business communications since its founding in 2002. The agency focuses on translating complex messages from the tech and business worlds into clear, compelling narratives for media, partners, and the general public. Unlike larger, more generalized firms, Pasa La Voz Relaciones Públicas brings deep domain knowledge in information technology and services, making it a natural fit for companies that need to explain technical products or services to non-technical audiences.

Specialist Expertise in Technology and Business Communications

The agency’s core strength lies in its understanding of the technology sector. Founded by Mario González Cardoso, who has over 18 years of experience in communicating tech, business, and lifestyle topics, Pasa La Voz Relaciones Públicas offers a tailored approach that many larger agencies cannot match. This specialization means the agency can effectively handle the nuances of IT services, software, hardware, and emerging tech trends. Based in Mexico City, the agency is well-positioned to serve both local Mexican tech companies and international firms looking to establish or strengthen their presence in the Mexican market. The team’s knowledge extends beyond press releases; they understand how technology impacts business strategy and consumer behavior, allowing them to craft messages that resonate with decision-makers and end-users alike.

How They Apply Their Expertise

Pasa La Voz Relaciones Públicas operates with a flexible, client-centered model. The agency’s mission is to translate a client’s reputation into diverse messages across various media channels, aiming to influence public perception. They work closely with clients to understand their specific goals—whether it’s launching a new product, managing a crisis, or building long-term brand awareness. The agency emphasizes building lasting relationships with clients, suppliers, and employees, ensuring that every project aligns with both business objectives and personal growth goals. This collaborative approach is particularly effective for technology and IT services firms that require ongoing, nuanced communication strategies rather than one-off campaigns. By focusing on quality over quantity, Pasa La Voz Relaciones Públicas helps clients navigate the crowded media landscape in Mexico City and beyond, ensuring their messages are heard by the right audiences.

Services and Specialties

While the agency’s core offerings are in public relations and communications, its deep roots in technology suggest a range of specialized services tailored to the sector. Based on their industry focus and keywords, likely services include:

• Media relations and press outreach for technology and business clients
• Strategic messaging and narrative development for IT services and products
• Crisis communication and reputation management
• Content creation, including press releases, articles, and thought leadership pieces
• Event planning and media coordination for product launches and conferences
• Social media strategy and digital communication support
• Corporate communications for B2B and B2C technology companies

These services are delivered with a personalized touch, reflecting the agency’s boutique size and commitment to flexibility. Pasa La Voz Relaciones Públicas can adapt its offerings to fit the unique needs of each client, whether they require a full-service retainer or project-based support.

Who They Work With

Pasa La Voz Relaciones Públicas is an ideal partner for small to medium-sized technology companies, IT services firms, and business-to-business organizations that value hands-on, strategic guidance over mass-market tactics. The agency is also well-suited for international technology brands entering the Mexican market, as its local expertise in Mexico City provides invaluable insights into regional media, culture, and business practices. Additionally, startups and growing tech firms that need to build credibility and visibility without the overhead of a large in-house team will find the agency’s boutique approach cost-effective and results-driven. With a focus on quality information and long-term relationships, Pasa La Voz Relaciones Públicas helps clients in the technology and business sectors achieve their communication goals while fostering trust and understanding with their audiences.