Pauta Periférica

Pauta Periférica is a creative economy startup based in Sao Paulo, Brazil, that specializes in public relations and communications services with a distinct focus on the city's periphery. Founded in 2016, the agency was born from a mission to democratize communication techniques and create empathetic narratives for those living on the margins of the city. Rather than operating as a conventional PR firm, Pauta Periférica positions itself at the intersection of journalism, cultural promotion, and community education, making it a unique player in the Brazilian communications landscape.

Specialist Expertise in Periphery Communication and Journalism

Pauta Periférica’s core expertise lies in understanding and amplifying the voices of Sao Paulo’s peripheral communities. The agency operates through a multimedia platform called Manda Notícias, which serves as an independent media outlet and a reference for local journalism in Brazil. Through this vehicle, Pauta Periférica produces content in podcast, video, and text formats, covering cultural events such as literature, music, theater, dance, graffiti, slams, and other artistic expressions found in the city’s outskirts. This deep connection to local culture allows the agency to craft authentic, grounded stories that resonate with both community members and broader audiences.

Education and Community Engagement as Core Services

Beyond media production, Pauta Periférica places a strong emphasis on educommunication—a blend of education and communication. The agency runs a program called Clube de Criadores EduCapão, which offers workshops to young people from peripheral areas. These sessions teach cultural journalism, multimedia production, and content distribution trends, aiming to expand participants’ perspectives and strengthen popular communication. This educational approach not only builds local capacity but also ensures that stories from the periphery are told by those who live them. Additionally, Pauta Periférica organizes an annual festival called CultCom in the Capão Redondo district of Sao Paulo, which brings together peripheral artists and content producers to foster collaboration and networking within the region’s cultural scene.

Services Offered by Pauta Periférica

While the agency’s focus is specialized, its service offerings are multifaceted. Based on its activities and stated mission, likely services include:

• Public relations and communications strategy for cultural and community initiatives
• Multimedia content production, including podcast creation, video, and text journalism
• Event planning and management, particularly for festivals and cultural gatherings
• Educommunication workshops and training programs for youth and local communicators
• Brand storytelling and narrative development for organizations working in peripheral contexts
• Cultural promotion and media outreach for artists and grassroots movements

Ideal Clients and Partnerships

Pauta Periférica is best suited for organizations, brands, and institutions that want to engage authentically with Sao Paulo’s peripheral communities. This includes nonprofits focused on social inclusion, cultural foundations, government agencies involved in urban development, and companies seeking to build meaningful connections with underserved audiences. The agency’s deep roots in the Capão Redondo area and its track record of producing independent journalism make it a valuable partner for any project requiring local insight, community trust, and narrative sensitivity. For clients looking to support or collaborate with Brazil’s vibrant periphery culture, Pauta Periférica offers a grounded, ethical, and effective approach to public relations and communications services in Sao Paulo.