PeerThru®

PeerThru® operates at the intersection of public relations, communications, and human resources, with a specialized focus on employer branding and employee engagement. Based in Kahuku, United States, the agency was founded in 2015 by the first Enterprise Team Lead at Glassdoor, giving the firm an uncommon depth of knowledge about how employer review platforms function. While many PR agencies handle general reputation management, PeerThru® concentrates on the specific challenge of translating anonymous employee feedback into actionable improvements for workplace culture and external brand perception.

Specialized Services for Employer Branding and Recruitment

PeerThru® tailors its public relations and communications services to the unique needs of hiring teams and human resources departments. The agency’s core expertise lies in maximizing the value of Glassdoor, a platform that directly influences candidate experience and employer brand strategy. Services include Glassdoor procurement, where PeerThru® assists companies in navigating the platform’s enterprise options, and review management, which covers both response strategies and ongoing monitoring of anonymous reviews. The firm also provides strategic consulting to help organizations align their internal culture with external messaging, using tools like personality assessments, 360 feedback, and the Five Behaviors of Cohesive Teams to foster employee engagement and leadership development. For companies focused on social recruiting and prehire assessments, PeerThru® offers guidance on integrating Glassdoor insights into broader talent acquisition efforts.

• Glassdoor procurement and contract negotiation
• Review management and response strategy
• Employer brand strategy and culture communication
• Candidate experience optimization
• Leadership development and 360 feedback programs
• Employee engagement surveys and action planning
• Everything DiSC and Five Behaviors of Cohesive Teams training
• Staffing and recruiting communications support

Methodology: Translating Reviews into Action

PeerThru® approaches public relations as a data-driven discipline, particularly when it comes to employer branding. The agency’s methodology centers on helping companies “translate reviews into a better place to work,” meaning that anonymous feedback from platforms like Glassdoor is not just monitored but systematically used to drive cultural improvements. This process often begins with a thorough audit of existing reviews, followed by the development of response frameworks that align with the company’s values and leadership development goals. PeerThru® also emphasizes the importance of getting buy-in from senior leadership, which is critical for any employer brand strategy to succeed. By combining public relations tactics with organizational psychology tools—such as Everything DiSC and 360 feedback—the agency helps clients address underlying issues that affect employee engagement and candidate experience. This integrated approach ensures that external communications about workplace culture are authentic and supported by internal practices.

Location and Industry Context

Operating from Kahuku, Hawaii, PeerThru® serves clients across the United States and beyond, despite being based in a small coastal town on Oahu’s North Shore. The agency’s location in Kahuku reflects a deliberate choice to work remotely with a distributed client base, leveraging digital tools to provide public relations and communications services to companies of all sizes. The firm’s deep expertise in Glassdoor management and procurement makes it a particularly good fit for organizations that rely heavily on employer review platforms to attract talent, such as mid-size to large companies in technology, healthcare, and professional services. PeerThru® also works well with HR departments that are new to using platforms like Glassdoor and need hands-on guidance with review management, leadership development, and employee engagement initiatives. For companies aiming to improve their candidate experience and strengthen their employer brand without oversimplifying the challenges of anonymous feedback, PeerThru® offers a practical, research-backed approach grounded in real-world experience with hundreds of businesses.