Pegasus Marketing
Pegasus Marketing is a public relations agency based in Lake Forest (founded 1983).
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About Pegasus Marketing
Pegasus Marketing serves organizations that operate at the intersection of sport, community, and storytelling. While the agency has deep roots in the equine industry—with a founder who authored books for Howell Equestrian Library and edited the Hawaii Horse Journal—its capabilities extend well beyond that niche. Today, Pegasus Marketing works with nonprofits, charities, corporate sponsors, and sports properties that need integrated public relations and communications support. The agency is particularly well-suited for clients in horse sports, motorsports (such as IndyCar), and cause-driven organizations looking to build impactful campaigns.
How Pegasus Marketing Helps Clients
Pegasus Marketing approaches public relations and communications as a strategic function, not just a tactical one. The agency focuses on building long-term relationships between brands and their audiences through thoughtful messaging, media production, and community engagement. Whether a client needs to secure corporate partnerships for a racing series, raise public awareness for a philanthropic initiative, or promote a new book or product, Pegasus Marketing provides the editorial and strategic backbone. The agency’s founder, Sarah Blanchard, brings more than two decades of experience in corporate marketing, operations management, and journalism—giving Pegasus Marketing a unique ability to write compelling narratives and manage complex communications campaigns from concept to execution.
Services and Specialties
Pegasus Marketing offers a range of services that blend traditional public relations with modern content creation and digital strategy. While the agency tailors its offerings to each client’s needs, its core capabilities include:
- Public relations and communications strategy development
- Writing and editing for articles, books, blogs, email, and websites
- Website management and content creation
- Media production, including film and large-format filmmaking
- Sponsorship acquisition and corporate partnership development
- Cause marketing and non-profit collaboration campaigns
- Fundraising strategy and community outreach
- Sports marketing, with specialties in horse sports and IndyCar promotions
- Event marketing and public awareness campaigns
- Social responsibility and audience engagement initiatives
The agency’s work frequently involves creating award-winning campaigns that combine traditional media relations with digital storytelling. Pegasus Marketing’s experience in both mainstream and niche-market journalism allows it to craft messages that resonate with specialized audiences—whether those are equestrian enthusiasts, racing fans, or philanthropic donors.
Location and Reach
Based in Lake Forest, Illinois, United States, Pegasus Marketing serves clients across the country and internationally. Lake Forest’s location near Chicago gives the agency access to a major media market while maintaining a focus on specialized industries like equestrian sports and motorsports. The agency’s work in horse sports marketing and communications has connected it with clients in the equine industry, but its capabilities in sponsorship acquisition, media production, and corporate partnerships have also attracted clients from the automotive, nonprofit, and publishing sectors. Pegasus Marketing’s long history—founded in 1983—means it brings decades of institutional knowledge to every engagement, a rarity in an industry where agencies often rebrand or change focus frequently.
Pegasus Marketing is a strong fit for organizations that value substance over flash. The agency works best with clients who need strategic public relations support that is grounded in real editorial experience and a willingness to dig into complex stories. Nonprofits seeking to build corporate partnerships, sports properties looking to attract sponsors, and authors or publishers needing expert writing and editing will all find value in what Pegasus Marketing offers. The agency’s commitment to cause marketing and social responsibility also makes it a natural partner for charities and community-focused initiatives. For organizations in Lake Forest, Illinois, or anywhere in the United States that need a public relations partner with a proven track record in both traditional and digital communications, Pegasus Marketing provides the depth and experience to deliver meaningful results.
Key facts
- Team size: 1-10 employees
- Headquarters: Lake Forest, Illinois, United States
- Address: Lake Forest Illinois United States
- SIC codes: 7311
Keywords & focus
Topics and areas Pegasus Marketing works with.
- books
- website management
- horse sports marketing & communications
- articles writing & editing
- public relations & communications services
- cause marketing
- sponsorship acquisition
- impactful campaigns
- corporate partnerships
- non-profit collaborations
- brand promotion
- effective marketing
- fundraising strategies
- sports marketing
- community engagement
- charity support
- event marketing
- public awareness
- impactful presence
- media production
- indycar sponsorship
- racing promotions
- community outreach
- philanthropic initiatives
- sports events
- award-winning campaigns
- film production
- large format filmmaking
- audience engagement
- social responsibility
- +33 more
Technologies
Gmail, Google Apps, Google Cloud Hosting, Slack, Varnish, Mobile Friendly, Wix, Remote
Industries served by Pegasus Marketing
Pegasus Marketing works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Lake Forest
If you are looking for alternatives or more options in Lake Forest, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Pegasus Marketing
Common questions and answers about Pegasus Marketing, their services, location, and how to work with them.
- Where is Pegasus Marketing located?
- Pegasus Marketing is headquartered in Lake Forest.
- What services does Pegasus Marketing offer?
- Pegasus Marketing offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Pegasus Marketing serve?
- Pegasus Marketing serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Pegasus Marketing a verified PR agency?
- Pegasus Marketing is listed on Online PR. Verification status is shown on their profile.
- How can I contact Pegasus Marketing?
- You can visit their website at http://www.pegasusmarketing.com
- How many reviews does Pegasus Marketing have?
- Pegasus Marketing has 0 client reviews with an average rating of 0.0 out of 5.
- When was Pegasus Marketing founded?
- Pegasus Marketing was founded in 1983.
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