PENSARES

PENSARES is a regional consultancy based in Buenos Aires, Argentina, that serves a diverse range of clients including corporations, public sector entities, political organizations, and NGOs. Founded in 2009, the firm focuses on helping decision-makers navigate complex environments by combining rigorous research with strategic communication. PENSARES operates across South America and Europe, bringing a multidisciplinary approach to public relations and communications challenges.

Strategic Advisory and Research

At its core, PENSARES provides data-driven counsel that supports better decision-making. The firm’s team of professionals designs and implements balanced scorecards, conducts market and public opinion research, and performs public policy evaluations. These services are particularly valuable for organizations that need to understand shifting political landscapes, measure stakeholder sentiment, or assess the impact of regulations. PENSARES also offers auditing services to help clients identify gaps in their communications or policy strategies. By grounding advice in applied research and a rigorous methodology, the agency ensures that its recommendations are both actionable and evidence-based.

Media Analysis and Legislative Monitoring

PENSARES specializes in media analysis and regional legislative monitoring, which are essential for organizations operating in dynamic regulatory environments. The firm tracks legislative developments across South America, providing clients with timely insights into proposed laws, regulatory changes, and political trends. This service is complemented by analysis of the political-electoral landscape, helping clients anticipate shifts in public opinion or government priorities. For businesses and NGOs with cross-border interests, PENSARES offers a comprehensive view of how local and international developments may affect their operations. The agency’s work in this area is particularly relevant for clients in highly regulated industries or those engaged in advocacy campaigns.

Core Services Offered by PENSARES

• Public relations and communications strategy
• Market and public opinion research
• Public policy evaluations
• Auditing services for communications and policy alignment
• Design and implementation of balanced scorecards
• Regional legislative monitoring
• Analysis of political-electoral landscape
• Media analysis and monitoring
• Strategic advisory for public and private management

Location and Reach

Headquartered at 880 Avenida Corrientes in the heart of Buenos Aires, Argentina, PENSARES maintains a strong presence in the region while also serving clients in Europe. The firm’s partners and associates are located throughout South America, allowing it to offer localized expertise on a continental scale. This network is particularly valuable for clients needing coordinated support across multiple countries, whether for legislative tracking, crisis communications, or stakeholder engagement. Buenos Aires serves as a strategic hub for PENSARES, providing access to both Argentine markets and broader Latin American networks.

PENSARES is best suited for organizations—whether corporate, public, political, or nonprofit—that require a research-backed approach to public relations and communications. Companies operating in regulated sectors, NGOs engaging in policy advocacy, and political entities navigating electoral cycles will find the firm’s blend of analytical rigor and strategic communication particularly useful. For those seeking a partner that combines local knowledge with international experience, PENSARES offers a practical, evidence-based alternative to more traditional PR agencies.