People Like Us

Founded in 2013, People Like Us set out with a distinctive mission: to improve the quality of life for hospitalised patients through digital connection. The agency’s origin story is rooted in the creation of Hôpital Affinité, a community network designed to help patients meet one another based on shared interests and affinities. The idea was simple but powerful—by enabling patients to connect around their passions rather than their pathologies, the platform aimed to reduce isolation and improve emotional well-being during hospital stays. Based in Paris, France, People Like Us has since evolved into a full-service public relations and communications agency, specialising in the intersection of digital health, healthcare communications, and patient engagement.

A Focused Approach to Health and Digital Communications

Today, People Like Us operates from its headquarters at 78 Rue de Longchamp in the 16th arrondissement of Paris, France. While the agency initially gained recognition for its patient-centric social network, it has expanded its expertise to offer a range of public relations and communications services tailored to the healthcare and digital health sectors. The agency’s work is deeply informed by its origins in e-santé (digital health) and numerique (digital technology), and it continues to apply these insights to help clients navigate the complex landscape of health communications. People Like Us is particularly known for its ability to bridge the gap between traditional public relations and the rapidly evolving digital hospital ecosystem, making it a relevant partner for organisations seeking to engage with patients, healthcare professionals, and institutional stakeholders.

Services and Capabilities

People Like Us offers a comprehensive suite of services designed to support organisations in the health and technology spaces. While the agency’s specific service list is not fully detailed, based on its keywords and industry focus, its likely capabilities include:

• Press relations (relations presse) and media outreach for health and technology brands
• Digital strategy and social media creation (creation de reseaux sociaux) for patient communities and healthcare providers
• Public relations and communications advisory for digital health startups and established health organisations
• Lobbying and public affairs support for healthcare policy and regulatory matters
• Content creation and community management focused on patient engagement and digital hospital initiatives
• Strategic advice on digital transformation in healthcare, including hospital IT and patient experience

These services are underpinned by the agency’s hands-on experience with patient communities and its understanding of the regulatory and ethical considerations unique to health communications. People Like Us leverages its community-building heritage to help clients foster authentic connections with their audiences, whether through targeted media campaigns, social media strategies, or stakeholder engagement programmes.

Who Benefits from Working with People Like Us

People Like Us is a strong fit for organisations operating in the health, digital health, and hospital technology sectors. This includes digital health startups looking to build brand awareness and credibility, pharmaceutical companies seeking to improve patient communication, and healthcare institutions aiming to enhance their digital presence and patient engagement. The agency’s Paris base gives it a strategic position within the French healthcare ecosystem, and its familiarity with both local and national health policy makes it a valuable partner for lobbying and public affairs work. Because of its roots in patient-centric digital innovation, People Like Us is particularly well-suited for clients who want to put patients at the centre of their communications strategy. Whether developing a social media campaign for a new health app or advising a hospital on its digital transformation, the agency brings a practical, community-oriented perspective that sets it apart in the competitive Paris PR landscape.