Perry Communications Group, Inc.

Perry Communications Group, Inc. is an independent, full-service strategic communications firm based in Sacramento, United States. Founded in 1996, the agency works primarily with local and national Fortune 500 companies, major industry associations, and top charitable organizations, as well as non-profits, government entities, and advocacy groups. Their client base spans a range of sectors including health care, consumer goods, education, environment, housing, legal services, and non-profit causes, with a particular depth of experience in health care communications.

Core Communications and Public Affairs Services

Perry Communications Group, Inc. focuses on helping clients proactively define and manage critical issues through strategic public relations and public affairs. The agency excels at working with local and state governments, leveraging its deep understanding of California's political landscape to guide clients through complex regulatory and legislative environments. Their approach is rooted in relationship-building with media, government officials, and stakeholder groups, ensuring that campaigns are grounded in integrity and mutual benefit. The firm is known for its ability to handle high-stakes situations such as crises, issues management, and advocacy campaigns, where careful messaging and coalition building are essential.

Specialized Services and Expertise

The agency provides a comprehensive suite of services designed to address the full spectrum of communications needs. These offerings are tailored to help clients navigate public perception, engage key audiences, and achieve measurable outcomes. Typical services provided by Perry Communications Group, Inc. include:

• Media relations and press outreach
• Public affairs and government relations
• Advocacy and coalition building
• Crisis and issues management
• Reputation management
• Social marketing and behavior change campaigns
• Event planning and execution
• Strategic communications planning
• Marketing and advertising integration

These services are delivered by a team that combines strategic vision with hands-on execution, allowing the firm to tackle both short-term tactical projects and long-term reputation-building initiatives. The agency's work in social marketing and advocacy often involves creating targeted campaigns that shift public opinion or drive policy change, while their crisis management expertise helps clients maintain trust during challenging times.

Sacramento-Based Strategic Advantage

Operating from its headquarters at 980 9th St in Sacramento, California, Perry Communications Group, Inc. benefits from being in the state capital, a hub for political and regulatory activity. This location gives the firm unique access to policymakers, media outlets, and stakeholder networks that are critical for public affairs and advocacy work. The agency's 17-plus years of experience working with local and state governments means they understand the nuances of California's political environment, from ballot initiatives to legislative campaigns. For clients seeking to influence policy or build coalitions in the Golden State, having a Sacramento-based partner with deep local ties is a significant asset.

Perry Communications Group, Inc. is a good fit for organizations that need a strategic communications partner with proven experience in public affairs, crisis management, and media relations. Their ideal clients are those operating in regulated industries such as health care, energy, or housing, as well as non-profits and advocacy groups looking to amplify their message in California's complex public arena. The agency's emphasis on integrity, constant learning, and abundant thinking makes them particularly suitable for clients who value long-term relationships over short-term gains, and who require a firm that can navigate both the media and government landscapes with equal skill.