Perseid

Perseid is a global public relations firm based in New York, United States, that provides comprehensive communications services to a diverse range of clients. The agency specializes in media relations, corporate reputation management, and both external and internal communications. With additional offices in London and California, and partner agencies in Paris, Berlin, and Lisbon, Perseid operates as a truly international consultancy.

Services and Specializations

Perseid offers a full suite of public relations and communications services designed to help organizations build and protect their reputations. Their core offerings include:

• Media relations and press placement
• Brand positioning and narrative development
• Corporate reputation management
• Crisis communication and management
• Stakeholder communication and engagement
• Storytelling campaigns and media campaigns
• Sustainability and climate tech communications
• Public affairs and external communications
• PR consulting for VC funds and investment announcements
• Internal communications strategy

The agency has particular expertise in climate tech PR, having worked on campaigns for climate VC fund announcements and sustainability-focused clients. Perseid also brings specialized knowledge in the European tech ecosystem, helping companies bridge communications between the United States and European markets.

Who They Help

Perseid serves as a chief communications officer for businesses at all stages of growth, from early-stage startups to established enterprises. Their client base spans consumer brands, B2B companies, climate and sustainability organizations, enterprise technology firms, emerging tech innovators, and deep tech developers. They also work with venture capital funds, NGOs, and lifestyle brands. The agency describes its clients as industry changemakers shaping the future, which aligns with its focus on technology, sustainability, and innovation sectors. Perseid has demonstrated capability in running specialized campaigns, such as a remote driving PR campaign that required creative media engagement and experiential storytelling.

Approach and Philosophy

Perseid emphasizes close client collaboration and partnership. Rather than taking a one-size-fits-all approach, the agency develops customized strategies based on each client's specific goals, industry dynamics, and target audiences. Their methodology combines media relationship management with strategic narrative development to ensure consistent, compelling messaging across all channels. The firm's crisis management services are built on proactive reputation monitoring and rapid response protocols. Perseid also prioritizes stakeholder engagement, recognizing that effective communications must address investors, employees, customers, and the broader public. For clients in the climate and technology spaces, the agency leverages its deep understanding of complex technical concepts to translate them into accessible, impactful stories for mainstream and trade media.

Location and Global Reach

Headquartered in New York, New York, United States, Perseid operates as a global firm with physical offices in London and California. The agency has established partner relationships in Paris, Berlin, and Lisbon, giving it a strong footprint across North America and Europe. This international structure allows Perseid to support clients with cross-border communications needs, particularly those expanding into or operating within the European tech ecosystem. The New York base provides access to major media outlets, financial institutions, and corporate headquarters, while the California office connects the firm to the West Coast technology and startup communities.

Perseid is a strong fit for companies seeking a strategic communications partner with global capabilities, particularly those in technology, climate, sustainability, and venture capital. Organizations looking for a firm that combines media relations expertise with deep industry knowledge in emerging sectors will find value in Perseid's approach. The agency is also well-suited for European companies entering the U.S. market or American firms expanding into Europe, given its transatlantic presence and partner network. Startups and growth-stage businesses that need a dedicated communications function without building an in-house team will benefit from Perseid's model of serving as an outsourced chief communications officer.