PiART

PiART is a Warsaw-based PR agency that operates at the intersection of public relations and the horticultural sector. Founded in 2016 by Kamila Zmijewska, the agency focuses exclusively on the flower and plant market in Poland, covering cut flowers, pot plants, flower bulbs, and related accessories like foam, floral conditioners, ribbon, and packing paper. While many PR firms serve a broad range of industries, PiART has built its reputation on deep, specialized knowledge of the green sector—a niche that requires understanding both the seasonal rhythms of horticulture and the specific communication needs of growers, wholesalers, and trade associations. Based in Warsaw, Poland, PiART draws on over 15 years of experience in public relations to serve clients across the country.

Specialization in the Horticultural and Floral Sector

PiART’s core strength lies in its focused expertise. Unlike generalist agencies, PiART understands the unique dynamics of the flower and plant market in Poland, from the logistics of flower bulbs and pot plants to the marketing of cut flowers and floral accessories. Kamila Zmijewska, the agency’s founder, is recognized as a leading PR consultant in the green sector, with a track record of creating effective communication strategies tailored to producers, breeders, and importers. PiART’s work often involves co-organizing major events such as flower shows, fairs, seminars, and consumer festivals—activities that require both PR skills and a deep familiarity with the industry’s stakeholders. This specialization makes PiART a natural partner for businesses involved in the floral supply chain, from nurseries to garden centers.

Services and Capabilities

PiART offers a comprehensive suite of PR and communications services, all designed to support clients in the horticultural and floral sectors. The agency’s approach blends traditional media relations with event organization and digital outreach. Below is a list of key services PiART provides:

• Media relations: writing, editing, and adapting texts and articles; organizing press meetings, interviews, and photo sessions; managing contests
• Event organization: coordinating flower shows, trade fairs, workshops, seminars, consumer events, festivals, and picnics
• CSR activities and social media management
• Cooperation with bloggers and celebrities for brand promotion
• Establishing and maintaining trade contacts with florists, wholesalers, producers, importers, exporters, DIY and garden centers, and floristry schools
• Partnerships with trade associations such as the Polish Wholesale Markets Association, SITO, the Association of Garden Centres, and the Polish Nurserymen Association
• Production of POS materials: brochures, leaflets, posters, billboards, and post cards
• Business trip organization and production of training movies
• Concept development and execution of family events and flower shows at venues like the Bronisze wholesale market

PiART also brings experience with EU projects and a strong grasp of the Polish media landscape, ensuring that campaigns are both creative and grounded in market realities. The agency’s work often involves adapting content for different audiences, from trade professionals to consumers, and leveraging both traditional and digital channels to maximize reach.

Client Focus and Industry Fit

PiART is best suited for companies, associations, and organizations operating within the floral and horticultural ecosystem in Poland. This includes producers and breeders of cut flowers, pot plants, and flower bulbs; wholesalers and importers; garden centers and DIY retailers; floristry schools; and trade associations. The agency’s deep connections within the Polish market—such as its relationship with the Bronisze wholesale market—allow it to facilitate meaningful business contacts and events that drive visibility. PiART also works with companies in adjacent markets, such as floral accessories and conditioners, making it a versatile choice for any business looking to strengthen its PR presence in the green sector. For organizations seeking a PR partner in Poland that understands the nuances of the flower and plant trade, PiART offers a focused, experienced, and results-oriented approach based in Warsaw.