Pina

Founded in September 2022, Pina emerged in São Paulo, Brazil, with a clear mission: to reshape how businesses communicate by placing narrative at the center of public relations. The agency was born from the recognition that traditional PR models often fail to capture the essence of modern companies, especially those in fast-moving sectors like technology and venture capital. Operating from its headquarters at 618 Rua Doutor Renato Paes de Barros, Pina quickly established itself as a distinct voice in the Brazilian communications landscape, focusing on storytelling as a strategic tool rather than a mere afterthought.

Current Focus and Philosophy

Today, Pina serves over 25 clients with a team of more than 20 professionals, all dedicated to what the agency calls a "story-first" approach. This philosophy is not just about crafting press releases; it involves deeply understanding a company's identity and translating it into narratives that resonate with specific audiences. Pina's work spans multiple sectors, but it has developed a particular strength in working with startups and venture capital firms, where clarity of message and speed of execution are critical. The agency's recognition in 2023 with the Jatobá Award for Press Advisory, for its work with Mombak, highlights its ability to deliver tangible results through strategic communication. Pina's approach is underpinned by a commitment to integrating data and artificial intelligence into its processes, including the development of proprietary software powered by Large Language Models to enhance storytelling and content creation.

Services and Capabilities

Pina organizes its offerings into four main pillars: storytelling, collaboration, orchestration, and intelligence. This structure allows the agency to move beyond simple media relations and provide a comprehensive suite of services that address every stage of a communication strategy. Under storytelling, Pina uncovers and crafts a company's narrative, using techniques that go beyond standard messaging to build emotional connections. The collaboration pillar focuses on fostering relationships between clients and media, while orchestration involves managing communication channels to ensure consistency and impact. Finally, the intelligence pillar integrates data-driven tools and analytics to measure performance and refine strategies. Based on its focus areas and keywords, Pina is likely to offer the following services:

• Media relations and digital PR
• Executive positioning and media training
• Content marketing and content creation
• Podcast production and audio storytelling
• Social media marketing and community management
• SEO and content optimization
• Venture studio support for startups
• Integrated AI solutions for communication
• Strategic consulting and brand narrative development
• Partnership development and media channel management

Who Benefits from Pina's Approach

Pina is particularly well-suited for businesses that understand the value of a strong narrative in building brand equity and driving growth. Startups and scale-ups in Brazil, especially those in the technology, venture capital, and innovation sectors, will find the agency's story-first methodology highly relevant. Similarly, established companies looking to reposition themselves or enter new markets can benefit from Pina's expertise in executive positioning and media training. The agency's emphasis on data and AI integration also appeals to organizations that want to measure the impact of their communications and optimize their strategies over time. For businesses in São Paulo and across Brazil seeking a PR partner that combines creative storytelling with modern tools and a deep understanding of the startup ecosystem, Pina offers a compelling choice. Its focus on "story as a service" ensures that every engagement is built around a core narrative, making it a valuable ally for any company aiming to stand out in a crowded media environment.