PitBox91

PitBox91 is a specialist public relations and communications agency based in Burton upon Trent, United Kingdom, that focuses primarily on the automotive, motorsport, and motorcycle industries. Founded in January 2018 by James Bailey, the agency has developed a reputation for providing targeted communications support to businesses operating within these fast-paced sectors. With a team of around six professionals, PitBox91 offers a blend of strategic consultancy and hands-on execution, helping clients navigate the unique challenges of automotive and motorsport communications across Europe.

Services and Specialties

PitBox91 delivers a comprehensive suite of communications services tailored to the needs of automotive and motorsport clients. The agency’s core offerings include public relations, media relations, and media training, all designed to enhance brand visibility and manage reputation in a highly competitive landscape. They also provide digital marketing and social media strategy, helping clients engage with audiences through targeted campaigns and content creation. Event management and motorsport event activation are key strengths, reflecting the agency’s deep understanding of the live-event environment that is central to motorsport. Additionally, PitBox91 offers video production, brand storytelling, and graphic design, enabling clients to produce compelling narratives across multiple channels. The agency’s expertise extends to crisis communication, particularly within the automotive sector, where rapid and sensitive handling of issues is essential.

• Public relations & communications consulting
• Media relations and media outreach
• Social media strategy and management
• Digital marketing and content marketing
• Event management and motorsport event activation
• Video production and brand storytelling
• Media training and crisis communication
• Corporate communications and stakeholder engagement
• Graphic design and brand visibility

Client Focus and Industry Expertise

PitBox91 primarily serves clients in the automotive, motorsport, and motorcycle industries, with a particular emphasis on B2B communications. The agency works with motorsport technology companies, helping to raise their profiles and connect them with key stakeholders across Europe. Its team has extensive experience in the international automotive sector, which allows the agency to understand the technical nuances and regulatory environments that clients face. This industry expertise is a central pillar of PitBox91’s approach, enabling them to craft messages that resonate with engineers, sponsors, media, and fans alike. Whether supporting a racing team, a component manufacturer, or a mobility innovator, the agency applies its knowledge of automotive media relations and stakeholder communication to drive measurable outcomes.

Approach and Philosophy

PitBox91 takes a consultancy-led approach, working closely with clients to develop communications strategies that align with their business goals. The agency emphasises brand storytelling and content creation, recognising that in motorsport and automotive, narrative is as important as performance. By integrating digital campaigns with traditional media outreach, PitBox91 helps clients build consistent brand presence across online and offline channels. The agency also places a strong focus on event activation, leveraging motorsport events as platforms for client visibility and engagement. This hands-on, integrated style of working means PitBox91 often acts as an extension of its clients’ internal teams, offering both strategic direction and operational support.

Location and Credentials

Operating from its headquarters in Burton upon Trent, England, United Kingdom (postcode DE14 3HS), PitBox91 is well-positioned to serve clients across the UK and mainland Europe. The agency’s location in the Midlands provides convenient access to major motorsport hubs, including Silverstone and the wider UK automotive corridor. Since its founding in 2018, PitBox91 has grown steadily, building a portfolio of clients that value its sector-specific knowledge and hands-on service. The agency is a good fit for automotive and motorsport businesses seeking a dedicated communications partner that understands the technical, commercial, and cultural aspects of their industries. Companies looking for a small, agile team with deep industry expertise will find PitBox91 well-suited to their needs, particularly those focused on B2B communications, event activation, and brand reputation in the fast-moving world of motorsport.