PIVOT PR

PIVOT PR is a boutique, full-service strategic public relations agency based in Charlotte, United States, with offices at 115 E Park Ave. Founded in 2013, the agency has built a reputation for delivering hands-on, senior-level counsel to clients across a diverse set of industries. PIVOT PR focuses on financial services, food and beverage, leisure and hospitality, real estate, and technology, bringing tailored communications strategies to each sector. The agency is recognized as one of the top 10 PR firms in Charlotte, known for its personalized service and ability to adapt to the unique needs of each client.

Services Tailored to Client Needs

PIVOT PR offers a comprehensive suite of public relations and communications services designed to build brand credibility and drive measurable outcomes. The agency emphasizes earned media through story pitching rather than paid placements, leveraging tools like SEO and editorial calendars to optimize campaigns. Key services include:

• Strategic planning and messaging development
• Media relations and media outreach
• Media list building and media targeting
• Media monitoring and media impact analysis
• Content creation and content marketing
• Social media management and influencer marketing
• Influencer relations and influencer engagement
• Crisis communications and brand reputation management
• Speaking engagements and awards submissions
• Media coverage tracking and media impact measurement

The agency’s service offerings are built around senior-level account management, ensuring clients receive direct attention from experienced professionals. PIVOT PR’s team, led by President Drew Porcello, PR Director Meaghan Cohanski, and PR Manager Abby Humphries, works collaboratively to develop and execute campaigns that resonate with target audiences. The agency’s focus on media list targeting tools and media engagement helps clients secure meaningful placements in top-tier outlets, while its content creation capabilities support consistent brand storytelling across channels.

Methodology: Data-Driven and Results-Oriented

PIVOT PR approaches public relations with a focus on measurable outcomes. The agency utilizes media monitoring and media impact analysis to track the effectiveness of its campaigns, adjusting strategies based on real-time data. Media list building and media targeting are core components of the agency’s methodology, allowing it to connect clients with the right journalists and influencers. PIVOT PR also emphasizes the use of editorial calendars and SEO to align content with trending topics and search demand, ensuring that press releases and pitches are timely and relevant. The agency’s commitment to earned media means that it prioritizes storytelling and relationship-building over paid placements, which helps clients build authentic credibility with their audiences.

Location and Market Focus

Based in Charlotte, North Carolina, PIVOT PR is well-positioned to serve clients in the southeastern United States and beyond. Charlotte is a major hub for financial services, real estate, and technology, industries that align closely with the agency’s expertise. The city’s vibrant food and beverage and leisure and hospitality sectors also benefit from PIVOT PR’s targeted communications strategies. The agency’s local presence allows it to understand the regional media landscape and build strong relationships with journalists and influencers in the area. At the same time, PIVOT PR’s capabilities in media engagement and content marketing enable it to support clients with national or global ambitions.

Who PIVOT PR Is a Good Fit For

PIVOT PR is an excellent choice for mid-sized to large companies in financial services, food and beverage, leisure and hospitality, real estate, and technology that are seeking a hands-on, results-driven PR partner. The agency’s boutique nature means clients receive personalized attention from senior staff, which is ideal for organizations that want to avoid the bureaucracy of larger firms. Businesses that value earned media, strategic messaging, and measurable impact will find PIVOT PR’s approach appealing. Additionally, startups and established brands in the Charlotte area looking to enhance their media coverage and brand reputation will benefit from the agency’s local expertise and deep industry knowledge.