Plokk kommunikation

Plokk kommunikation is a small but highly specialised communications agency based in Umea, Sweden, founded in 2014 by Maria Persson and Ingemar Larsson. The agency operates from its address at 172 Ostkroken in Umea, Vaesterbotten County, and focuses on the intersection of graphic design and strategic communications advice. Rather than positioning itself as a full-service communications firm, Plokk kommunikation deliberately keeps a narrow focus, combining visual storytelling with hands-on consulting. Its founders bring decades of combined experience from earlier ventures, including their own design agency in the 1990s and their subsequent work at the communications agency Plakat. This background gives Plokk kommunikation a distinctive, craft-oriented approach to public relations and communications services.

Graphic Design and Visual Identity as a Communications Tool

At its core, Plokk kommunikation treats visual design as a primary communications channel, not just a decorative afterthought. Maria Persson handles the graphic design and illustration work, including book design (bokformgivning), visual profiling, and brand development (varumaerkesutveckling). Her illustration work extends to projects such as @dagensdam on Instagram, where she creates daily visual content. The agency’s approach to storytelling is rooted in the belief that strong visual identity makes complex messages more accessible. This is particularly relevant for organisations that need to communicate clearly in Swedish and Scandinavian markets. By combining illustration, graphic design, and content strategy (innehallsstrategi), Plokk kommunikation helps clients build cohesive visual languages that support their broader communications goals.

Strategic Advice and Teaching in Public Relations

Ingemar Larsson provides the strategic side of the agency’s work, offering advice (radgivning), writing, and teaching. He is also a lecturer at the Umea Institute of Design, which keeps Plokk kommunikation connected to current design thinking and academic research. This blend of practical agency work and educational involvement means the agency can offer clients both hands-on execution and informed strategic perspectives. Services such as public speaking (foerelaesning) and content strategy are typically delivered in Swedish, serving local and regional clients in Vaesterbotten County and across Sweden. The agency’s small size allows for direct, personal collaboration, which is often valued by clients who want a more intimate working relationship than larger agencies can provide.

Key Services and Specialties

Based on its founders’ expertise and the keywords associated with the agency, Plokk kommunikation likely offers the following services:

• Graphic design and visual identity development (visuell profilering)
• Book design and layout (bokformgivning)
• Illustration and custom artwork
• Brand strategy and brand development (varumaerkesutveckling)
• Content strategy and storytelling (innehallsstrategi)
• Strategic communications advice (radgivning)
• Public speaking and lectures (foerelaesning)
• Writing and copywriting for communications materials
• Teaching and workshops on design and communications

Who Plokk kommunikation Works Best For

Plokk kommunikation is a good fit for organisations and individuals in Umea and the wider Vaesterbotten region who need high-quality graphic design combined with strategic communications thinking. Its small team means it works best on projects where a personal, collaborative relationship is important—such as book publishing, brand refreshes, or visual campaigns. Clients who appreciate a mix of creative illustration and practical advice will find the agency’s approach valuable. Because the agency’s work is delivered primarily in Swedish, it is most suitable for Swedish-speaking clients or those targeting Swedish audiences. For organisations looking for a specialised, design-led communications partner rather than a broad-based PR firm, Plokk kommunikation offers a focused alternative in northern Sweden.