PLUS + STUDIO

PLUS + STUDIO is a design studio based in Paris, France, that specializes in graphic and motion design for brands seeking cohesive visual communication. Founded by art director Victoria Tufarelli, the studio focuses on creating custom visual projects that bridge print, digital, and social media. While primarily a design studio, PLUS + STUDIO’s work intersects with public relations and communications services by producing the visual assets that underpin brand messaging and campaign execution.

Services and Specialties

PLUS + STUDIO offers a range of design and visual communication services tailored to meet the needs of modern brands. The studio’s core offerings include graphic design, motion design, and visual identity development. By combining these disciplines, PLUS + STUDIO creates assets that are both aesthetically compelling and strategically aligned with a brand’s communication goals. Typical services provided by the studio include:

• Brand identity design and visual guidelines
• Print collateral such as brochures, flyers, and packaging
• Digital design for websites, social media graphics, and email campaigns
• Motion design for video content, animations, and presentations
• Creative direction and art direction for campaigns
• Custom visual solutions for events and experiential marketing

These services are often integral to public relations and communications strategies, as strong visuals help reinforce messaging and improve audience engagement. PLUS + STUDIO’s work supports agencies and brands in delivering coherent, professional communication across multiple channels.

Who They Help

PLUS + STUDIO works with a diverse clientele, including brands, agencies, and organizations that require high-quality visual content to support their communication efforts. The studio is particularly well-suited for companies in the fashion, luxury, lifestyle, and cultural sectors, where strong visual identity is paramount. Clients may include marketing departments, PR agencies, and startups looking to establish or refresh their brand presence. By focusing on research, creation, and execution, PLUS + STUDIO provides a value-added service that ensures visual consistency across all touchpoints, helping clients stand out in competitive markets.

Approach and Philosophy

At the heart of PLUS + STUDIO’s approach is a commitment to versatility and innovation. The studio leverages the latest technologies and creative techniques to design projects that are both unique and effective. Victoria Tufarelli’s background as an art director informs the studio’s process, which emphasizes thorough research and conceptual development before moving into production. This method ensures that every visual element serves a purpose and reinforces the client’s brand identity. PLUS + STUDIO focuses on creating coherent visual systems that can be adapted across print, digital, and social media, allowing brands to maintain a unified presence. The studio’s work is characterized by attention to detail, clean aesthetics, and a strong narrative quality that enhances communication.

Location and Credentials

Based in the Paris, Ile-de-France region of France, PLUS + STUDIO benefits from being in one of the world’s leading creative capitals. Paris offers access to a rich ecosystem of design talent, cultural institutions, and international clients. The studio’s presence in this vibrant market allows it to stay current with trends and collaborate with a wide range of partners. As a boutique studio, PLUS + STUDIO provides personalized service and direct involvement from its founder, ensuring that each project receives dedicated attention. The studio is well-positioned to serve clients in France and across Europe who value high-quality, custom design work that supports their public relations and communications objectives.

PLUS + STUDIO is a strong choice for brands and agencies seeking a reliable design partner to elevate their visual communication. The studio’s focus on research-driven, technology-enhanced design makes it particularly suitable for businesses that require consistent, impactful visuals across multiple media. Whether for a complete brand overhaul or a targeted campaign, PLUS + STUDIO offers the creative expertise needed to bring communication strategies to life.