plus2sens

Based in the heart of Lyon, France, plus2sens has established itself as a notable communications agency within the Auvergne-Rhône-Alpes region since its founding in 2007. Operating from its headquarters at 22 Rue Bellecordiere in Lyon's 2nd arrondissement, with additional offices in Chambéry and Grenoble, the agency has built a reputation for understanding the specific communications needs of businesses and public organizations in this dynamic part of southeastern France. The region's mix of major corporate headquarters, innovative startups, and active local government creates a demand for communications professionals who can navigate both commercial and institutional landscapes—a niche plus2sens has developed over more than a decade and a half.

Core services and areas of expertise

Plus2sens focuses on public relations and communications services that bridge traditional media relations with modern digital and strategic communications. The agency's work is rooted in building visibility and managing reputation for clients through a combination of press relations, media training, and content creation. Their team of 18 professionals develops tailored strategies that often include:

• Media relations and journalist outreach
• Public relations campaigns and event management
• Media training for executives and spokespeople
• Content production, including written materials and audiovisual content such as podcasts
• Digital communications and social media strategy
• Reputation management and crisis communications
• Institutional relations and government affairs
• Corporate social responsibility (CSR) and environmental communications
• Territorial and urban renewal communications
• Influence strategy and micro-influencer campaigns

These services are delivered with an emphasis on understanding client sectors and market trends, allowing plus2sens to create personalized communication strategies rather than one-size-fits-all approaches.

Client focus and sector specialization

The agency primarily serves clients within the Auvergne-Rhône-Alpes region, working with companies, public organizations, and event organizers. A significant portion of their work involves clients engaged in ecological and energy transitions, sustainable development, and urban renovation projects. This specialization in environmental and territorial communications reflects a growing need for organizations to articulate their commitments to sustainability and community development. Plus2sens also works with government entities and public sector clients, helping them communicate effectively with citizens and stakeholders. Their experience in institutional relations and communications for local authorities positions them as a partner for organizations navigating public sector communications, which often requires a different approach than corporate PR.

Strategic approach and expertise

Plus2sens distinguishes itself through its focus on strategic visibility and brand discourse. The agency helps clients define and articulate their brand narrative, ensuring consistency across media relations, digital channels, and public engagements. Their media training services prepare executives to handle interviews and public appearances effectively, while their content production capabilities—from written press kits to audiovisual materials—provide clients with versatile tools for reaching their audiences. The agency's expertise in influence strategy and micro-influence reflects an understanding of how communications has evolved beyond traditional media alone. By combining classic public relations techniques with modern digital approaches, plus2sens offers a comprehensive service that addresses both legacy media and online channels. Their work in communication for ecological transition and urban renewal demonstrates a commitment to helping clients communicate complex, often technical subjects in accessible ways.

For organizations in the Auvergne-Rhône-Alpes region—particularly those in the public sector, sustainability initiatives, or companies seeking to strengthen their local and regional presence—plus2sens offers a grounded, experienced approach to communications. The agency is especially well-suited for clients who need a partner familiar with the nuances of French regional media landscapes and institutional communications. Their long-standing presence in Lyon since 2007 provides a foundation of local knowledge and professional networks that can benefit organizations looking to build or maintain their visibility in this important French market.