Polk & Co.
Polk & Co. is a public relations agency based in New York (founded 2013).
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About Polk & Co.
Polk & Co. was founded in 2013 by Matt Polk and Jessica Johnson, two seasoned public relations professionals who saw an opportunity to create a boutique agency dedicated specifically to the performing arts and entertainment sectors in New York, United States. With over two decades of combined experience in the industry, the partners established the firm to fill a gap they had observed: a need for highly specialized, relationship-driven publicity that could navigate the unique demands of Broadway, Off-Broadway, and live entertainment. From its headquarters at 1650 Broadway in New York City, the agency has grown into a respected name, earning recognition on the Observer’s PR Power lists for seven consecutive years.
Current Focus and Expertise
Today, Polk & Co. concentrates on media strategies and publicity campaigns for theater, film, television, and dance. The firm works with a mix of commercial, nonprofit, and institutional clients, leveraging deep media relationships to generate coverage that builds brand identity and audience engagement. A core strength lies in theatrical PR, where the agency has developed campaigns for acclaimed Broadway productions such as The Band’s Visit and Wicked, as well as for national touring productions and Off-Broadway shows. Beyond theater, Polk & Co. also serves film and television companies like 20th Century Fox and Lionsgate, and maintains long-term partnerships with cultural institutions such as the Roundabout Theatre Company and the Perelman Performing Arts Center. This breadth allows the firm to offer integrated campaigns that span live performance and screen-based media.
Services and Specialties
Polk & Co. provides a comprehensive suite of public relations and communications services tailored to the entertainment and arts industries. While the agency does not publicly list all its offerings, its work and client base suggest a focus on the following capabilities:
- Media relations and press coverage for theatrical productions, films, and live events
- Media training for talent, directors, and producing teams
- Social media strategy and management to drive audience engagement
- Award campaign development, including Tony and Oscar outreach
- Crisis management and issues communication for arts organizations
- Brand development and strategic planning for entertainment entities
- Event planning for press previews, opening nights, and industry gatherings
- Philanthropic publicity for nonprofit arts institutions
- National touring campaign coordination and theatrical film outreach
- Consulting on B2B communications and brand partnerships
The firm’s approach emphasizes building brand identity across multiple platforms, from traditional media to digital channels. By combining strategic planning with hands-on execution, Polk & Co. helps clients navigate the complexities of the modern media landscape while staying true to their artistic missions.
Who Benefits Most
Polk & Co. is an ideal partner for theater producers, film distributors, television networks, dance companies, and cultural institutions seeking targeted, high-touch publicity in New York and beyond. The agency is particularly well-suited for commercial Broadway and Off-Broadway productions, national tours, and nonprofit arts organizations that require nuanced media strategies. Clients who value deep industry connections, a track record of successful campaigns, and a team that understands the rhythms of live entertainment will find Polk & Co. a reliable ally. Whether launching a new show, managing a crisis, or building a long-term brand, Polk & Co. offers the expertise and relationships to make an impact in the competitive world of entertainment public relations.
Key facts
- Team size: 11-50 employees
- Headquarters: 1650 Broadway, New York, New York, United States, 10019
- Address: 1650 Broadway , New York New York United States 10019
- Annual revenue: 8000000
- SIC codes: 7389
Keywords & focus
Topics and areas Polk & Co. works with.
- theatre
- entertainment
- media strategies
- social media
- public relations
- broadway
- live entertainment
- public relations & communications services
- media training
- branding
- off-broadway campaigns
- entertainment & arts
- theatrical pr
- social engagement
- social media management
- award campaigns
- consulting
- theatre publicity
- philanthropic publicity
- crisis management
- public relations agencies
- theatrical touring
- b2b
- broadway experience
- theatrical film outreach
- strategic planning
- brand development
- event planning
- media campaigns
- services
- +11 more
Technologies
Outlook, Google Cloud Hosting, Slack, Circle
Industries served by Polk & Co.
Polk & Co. works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Polk & Co.
Common questions and answers about Polk & Co., their services, location, and how to work with them.
- Where is Polk & Co. located?
- Polk & Co. is headquartered in New York.
- What services does Polk & Co. offer?
- Polk & Co. offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Polk & Co. serve?
- Polk & Co. serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Polk & Co. a verified PR agency?
- Polk & Co. is listed on Online PR. Verification status is shown on their profile.
- How can I contact Polk & Co.?
- You can visit their website at http://www.polkandco.com
- How many reviews does Polk & Co. have?
- Polk & Co. has 0 client reviews with an average rating of 0.0 out of 5.
- When was Polk & Co. founded?
- Polk & Co. was founded in 2013.
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