Pop Your Story

Pop Your Story is a public relations and communications agency based in Dendermonde, Belgium, that focuses on helping businesses turn their internal knowledge and corporate narratives into compelling, structured stories. Founded in 2017 by Els Tibau, the agency operates at the intersection of writing, editing, and information design, with a strong emphasis on internal communication and employee engagement. Rather than offering broad PR services, Pop Your Story specializes in the craft of making complex information accessible and memorable for specific audiences, from employees to stakeholders.

Specialized Services for Corporate Communications

Pop Your Story’s service offerings are tailored to organizations that need to improve how they share information internally and externally. The agency’s core capabilities include ghostwriting, copywriting, and corporate communications, with a particular focus on presentation creation and presentation skills. They also excel in information architecture and knowledge management, helping companies structure their data and messages for clarity. A key specialty is employee ambassadorship, where Pop Your Story works with companies to turn employees into brand advocates through well-crafted internal stories. Additionally, the agency offers expertise in information design, ensuring that written content is not only accurate but visually and logically organized for maximum impact.

• Internal communication strategy and execution
• Presentation creation and presentation skills training
• Information design and information architecture
• Knowledge management and documentation
• Ghostwriting and copywriting for corporate audiences
• Employee ambassadorship programs
• Corporate communications and stakeholder messaging
• Writing and editing services (fluently trilingual: Dutch, French, English)
• Public relations and communications consulting

Methodology: From Knowledge to Narrative

Pop Your Story’s approach is rooted in storytelling as a strategic tool. The agency believes that every business has a story worth telling, whether it’s to sell a solution, convince a stakeholder, share results with shareholders, cascade strategy to teams, or turn employees into brand ambassadors. Els Tibau, the founder, emphasizes that storytelling is about igniting the spark that makes people believe, act, and feel connected. For Pop Your Story, the process begins with understanding the client’s business and then transforming that knowledge into a powerful, authentic narrative. This methodology is particularly effective for companies in the information technology and services sector, where complex ideas need to be communicated clearly to diverse audiences.

Location and Local Expertise

Based in Dendermonde, Flanders, Belgium, Pop Your Story serves clients both locally and internationally. The agency’s headquarters at 11 Elsbosstraat in Dendermonde places it in a region known for its strong business community and multilingual workforce. Being fluently trilingual in Dutch, French, and English, Pop Your Story is well-positioned to help companies in Belgium and beyond communicate across language barriers. The agency’s focus on internal communication and employee ambassadorship aligns with the needs of many Belgian companies that operate in multiple languages and require consistent, clear messaging for their teams.

Who Should Work with Pop Your Story?

Pop Your Story is an excellent fit for organizations that are looking to improve their internal communications, train employees in presentation skills, or craft compelling corporate narratives. It is particularly suited for businesses in the information technology and services industry, as well as any company that needs to manage knowledge or document processes effectively. If you are a manager, entrepreneur, or communications professional who wants to turn your business expertise into a story that resonates with employees, stakeholders, or customers, Pop Your Story offers a specialized, hands-on approach. The agency’s focus on ghostwriting and copywriting also makes it a good choice for leaders who need help articulating their vision without spending hours writing. Ultimately, Pop Your Story is for those who understand that a well-told story can uplift a business and make it stand out from the crowd.